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is functioning to consolidate all of its consumer-focused marketing and advertising in its Platforms and Providers division. The greatest, anticipated consequence: Microsoft may have a even more cohesive branding story and product sales tactic across for PCs, phones and then the Internet. just one of a variety of tidbits from your internal Microsoft reorg e-mails from CEO Steve Ballmer, Platforms & Companies President Kevin Johnson,win 7 pro product key, and newly minted Senior VP of Search, Portals and Advertising Satya Nadella. Om Malik (of GigaOM fame) posted all three of the internal e-mails, in their full glory, on February 14, the day Microsoft announced its latest reorg. execs have been studying how one of the masters of consumer advertising,genuine win 7 x86 key, Apple, has been able to parlay sales of iPhones and iPods into new Mac income — a phenomenon often referred to as the halo effect. Microsoft is hoping to capitalize on similar cross-product momentum with Windows Mobile phones, Zunes and Windows PCs. To kick-start its cross-brand campaign, Microsoft recently launched a $300 million consumer-focused advertising program. his February 14 post-reorg e-mail to the Microsoft troops, President Kevin Johnson explained Microsoft’s goal of consolidating buyer audience advertising and marketing within the Platforms and Companies division alot more clearly: have revamped our engineering method and also the team is making progress on key user scenarios across the PC,buy microsoft office 2010 Home And Business, phone,office 2010 pro x64, and Net. As we look to the future, we must reinvent our technique to shopper advertising, the pre-sales experience, the way we work collaboratively with our PC partners, and how we communicate our brand and what it stands for. To do this,cheap microsoft windows 7 64bit, we will make changes to bring all purchaser audience promoting across PSD into a single organization. This will enable us to align internet marketing resources, eliminate silos, communicate the end-to-end experiences, and better connect with consumers.” continued: looking globally, our revenue and online marketing organizations are not as well aligned by customer segment as needed, particularly as we compete in the consumer segment with companies such as Apple and Google.” is the Microsoft division that oversees Windows client and — as of yesterday’s reorg — promotion for Windows Live and Live Search. A different Microsoft division, Microsoft Entertainment and Devices (MED) oversees Xbox, Zune and Windows Mobile. couple of other reorg-related tips from those aforementioned internal e-mails: The MSN team — which as of yesterday is now part of the combined Search, Portal and Advertising Group — is doing work to make MSN.com a lot more of a socially networked platform. In his e-mail to employees, Nadella acknowledges MSN is Microsoft’s single largest source of ad revenue. The next version of MSN will be “a software engine that delivers the most relevant and social online content experience,” Nadella said. ” The key innovation will be around driving user centric content experiences powered by unique editorial voice and deep mining of content/search, usage and social graph.” Nadella’s team is now pushing “destination search” as the way Microsoft will grow its search share (at least until when/if the company acquires Yahoo). Last I heard, Microsoft was emphasizing “convenience search” as its best hope for growing search share. (Destination search means searches done from a dedicated search page, like www.google.com. Convenience search means searches done from whichever search engine happens to be on a page or integrated into an app.)