SoHo Fashionable
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Described as a "moveable feast" by designer?Vera Wang and as a "gym-slash-project-space" by architect Michael Gabellini, Wang's new store in Manhattan's SoHo - the first flagship showcasing her namesake ready-to-wear collection and lower-priced Lavender line - was buzzing with editors (Anna Wintour, Glenda Bailey, Hal Rubenstein), publishers (American Vogue's Tom Florio), fellow designers (Gap's Patrick Robinson), celebrity dermatologists (Patricia Wexler), and all style of fashion insiders at the intimate fire party on Thursday night, which drew a wall-to-wall crowd, despite the raining weather.
"I love the ceiling, the crazy proportion that works from super high to super low," said Wang while asked to name her favorite ingredient of the store, which namely her 1st current outpost in 19 annuals (her 2 Madison Avenue boutiques cater exclusively to the bridal market). "I think that's kind of the dynamic of what I attempt to do with clothes - I mix petticoat with manly, avenue with couture. It's that kooky variety of balance that I love."
This kooky balance could too be discerned in the store's inner -?a tranquil white bi-level space punctuated with high-tech video theatre lighting and a backlit staircase that runs through the hub of the store, devised apt do double responsibility for stadium-style seating should Wang judge to host a verse rendition, fashion show or, yes, movie night in the venue.
On the nightfall in question, though, it was full of revelers sipping Champagne cocktails and listening to tunes spun by DJ Paul Sevigny when perusing the floating racks hung with colour-blocked tunics and brocade skirts, admiring the gobstopper rhinestone jewelry that seemed to hover aboard translucent shelving, and oohing and ahhing over the headless, tulle-and-chiffon frocked mannequins that were suspended from the ceiling or perched on the neoprene furniture and stackable gym mat seating - all of which could be moved at a moment's notification.
So why did Wang opt to mix her high-end collection and mid-priced Lavender line in the same store?
"I consider it's the path modern girls mart," said the designer, afterward giving Anna Wintour one amplified personal excursion. "It's how I mart. I wouldn't even idea putting my Kohl's pieces in here. I think it'd be a very groovy thing."
We know innumerable New York recessionistas who would be thrilled to find Kohl's Simply Vera by Vera Wang masstige collection on the isle of Manhattan (where there are no Kohl's outlets). Ladies, the line forms to the right.
SEE THE VERA WANG SHOW ARCHIVE HERE
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