9. Bloggers who will join in a blog tour
Rather than digging deep to find out what a systemized book launch entails there is a lot of judgment based on lack of information.
Sadly, many people are completely in the dark when it comes to what creating and implementing a successful launch is all about.
7. Radio interviews
4. Systemized social media marketing
Find joint venture (JV) partners with big mailing lists,
Active Sunglasses, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author.
Garbage! That's exactly what the previous statement is. It's garbage.
8. Article marketing
6. Marketing partners
As anyone who understands marketing will likely agree the first line of your promotional material is the primary attention grabber.
2. Effective sales copy
Here are just a handful of the many aspects of a successful book launch:
I can assure you it takes more than shooting out an email by a bunch of people who could care less about the outcome of the book launch. What it takes is far more involved.
It does mean that with a strategic marketing plan you can rise on the online bookstore charts such as Amazon or B&N. But to think it takes only one simple message sent out by a bunch of people with big lists is so far removed from the truth it would be laughable if it weren't so misleading to authors who aspire to make a great living from their writing.
1. A good book
Although I do believe virtually any book "can" become a bestseller, this hardly means that all books "will" become bestsellers by a simple 1-2-3 method.
So if you think a successful book launch is simply about one or two emails being sent out on a certain day think again. And if you think doing nothing will make you a bestselling author definitely think again.
Granted, I have put out promotional information with a subject line that reads, "Discover How Any Book Can Become an Online Bestseller" which has attracted thousands of people interested in learning how to do a successful launch.
Read the line again. "Discover How Any Book Can Become an Online Bestseller." The key word is "can".
3. A dedicated blog
5. Media releases
As someone who has been involved in dozens upon dozens of online book launches I have heard every description of what an online launch is and is not.