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Reprinted from 8448444 at 16:09 on November 1, 2010 Reading (loading. ..) Comments (0) Category: Tea and the world
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complex e-commerce, also known as marketing, e-commerce.
basic definition
B2C e-commerce is a complex type
a concrete business form of e-commerce, refers to the Internet as the main carrier operating characteristics of online shopping for consumer, electronic clearing and settlement point for the direct picking and picking patterns, the product links and product promotion experience with direct sales model to make up part of its three major barriers to e-commerce a new e-commerce business model.
three essential features of e-commerce
analysis
named In this network, people can do the following things: First, to facilitate the free possession of a large number of information resources; the second is to facilitate the freedom to publish in the network information you want others to know; third exchange of interests, such as using their own The value of share value to the exchange of people, specifically, with the money to buy goods, or goods to exchange for money with more.
When a person is to realize the value of Internet transactions, we usually say that it is doing an e-commerce. There are three independent e-commerce features: First, the transactions through the Internet; but the currency exchange is accomplished through electronic transfer of ownership; third point to point delivery of goods by way of direct producers and consumers to achieve delivery.
Summary
were talking about the three characteristics of the process of trading characteristics, characteristics of capital flows and logistics flow characteristics.
Now, the electronic exchange and settlement systems and point-Logistics has achieved the technical level in the global sense of the popularity of the details and feasibility of this has been no demonstration. It is these aspects of e-commerce reflected the advantages of making fast, convenient, low cost, and other characteristics of individual choice, and thus become the next major economic development patterns and consumption patterns. However, the way e-commerce transactions encountered in the three technical obstacles.
B2C e-commerce development bottleneck three
Typically, B2B and B2C e-commerce are two major forms. Popular to say, B2B is the enterprise and between enterprises conduct e-commerce, B2C is the e-commerce between businesses and individuals act. Business transactions (ie B2B business ), the characteristics of the business reasons, can feature their products through the system data to the full description and requirements. Such as steel trading, oil trading, grain trading and so on.
but transactions between businesses and individuals (ie B2C business) there are very different. Individual needs of all consumer goods,
paul smith wallet, consumer goods for the individual, in addition to the products described can use the data features, a large part to rely on visual, tactile, and individual psychological factors to be determined. Also Zhang and Lee in a product of two different consumer opinion, the evaluation is different.
example
example, a piece of clothing without trying on whether the fit can not solve this problem, which leads to the question from a product trial. Economists, where the trial has become the experience of consumer products. As a consumer, most of them must experience in order to be consumer spending is to determine whether the final purchase. In today's buyer's market is characterized by rational behavior of the mainstream consumer market, not through actual experience, consumers can not easily take purchasing decisions.
the computer screen as a means of communication, e-commerce can not make products out of the computer screen, thus convenient for consumers to experience products, which means that there are difficult to overcome e-commerce product experience obstacles to this also known as e-commerce man-machine communication barrier.
e-commerce, it is only because of online shopping channels and media can only be under the keyboard and mouse to control computer screen, and electronic technology can accurately be transmitted text, image transmission can be realistic, but the computer screen does not may transfer texture and tactile sort of information. That is, in certain transactions, there are some related sensory,
paul smith bag, tactile information is not very good through the computer screen for the transmission and exchange. As a result, e-commerce in product promotion information on the interaction there is a barrier, which greatly limits the consumer choice under the e-commerce. This disorder is also known as e-commerce barriers to consumer choice.
analysis
the Internet to facilitate communication and exchange of people, it is also caused by interpersonal contact with a greater level of alienation and diaphragm. Here, we may compare the current and past tea online communication exchange. In modern society, as long as you have a laptop for wireless Internet access, you can do as advertised even if you no one in the desert, the desert you can smoke and human beings. In this case, you can personal side of a lonely existence, while a close social contact . But in the past to not work, you know the information to be face to face contact with people. Tea business in the past, so good, then people are not people who now know better than the tea ceremony, but because tea offers more than just tea, there can be exchanges of space. In fact, a good face to face interpersonal interaction can form a popular, this is not the lack of many social activities, that is, sales of products of modern society also needs. The Internet has many advantages just in a very unfortunate but also brings disadvantages caused by a loose community relations. For e-commerce, the loose community communication barrier is not conducive to a better e-commerce development of this new business, this disorder also known as e -commerce barriers to community interaction.
Summary
Now we see that the bottleneck of the development of e-commerce there are three - man-machine communication barriers, barriers to consumer choice, community interaction deficit. Especially for B2C e-commerce, you face a huge number of consumer groups , and consumers if the exchange of information, experience in the product areas that are not well developed to overcome the bottleneck of the three mentioned above, then development is not getting better.
direct sales model and direct and electronic business trends in marriage
Direct
spontaneous scattered widespread since ancient times direct marketing activities, such as going from door to door Yaozhuo Shou Ling's fill a prescription the doctor gives medical treatment, such as the burden of going from door to door lug the sale of sugar-coated haws of small traders and so on. But the direct application of large-scale applications is the so-called institutionalization of modern direct sales model, it is in the 20th century, it only appeared 80 years,
mulberry bag, birthplace of the United States. The behavior of direct sales model has three: one is not using the traditional circulation, but the producers directly to consumers, low operating cost; the other is to rely on effects of consumer product experience to the publicity, the business started quickly; The third is new distribution system, high-income participants receive great chance. In other words, the few direct marketing is the world reflects the high interest of the few marketing model of motivation, direct marketing is to maximize resources,
designer handbags cheap, mining and play a popular marketing modes.
e-commerce
We look back
e-commerce, on the one hand reflects the efficiency of e-commerce is the marketing model, while the other three aspects of e-commerce development bottlenecks faced by the e-commerce and it is precisely the lack of a concrete manifestation of a network of environment. As a result, e-commerce and direct marketing with the first advantage is that the efficiency of e-commerce further play. Every choice of human economy operate more advanced in the pursuit of the motives are more efficient and higher interest returns, take a look at the development of thousands of years of human history, a social change which was not like this? With iron replacement stone is the case, replace the carriage with a steam locomotive is so, so with the nomadic alternative farming, alternative manor economy with the commodity economy is so ... .... Now, the whole world is optimistic about the Internet and e-commerce,
alexa mulberry, held accountable for their motives and reasons, is still in pursuit of higher efficiency and higher interest returns.
then,
paul smith uk, business efficiency and power efficiency of direct overlay of what will happen?
portfolio
combination of e-commerce and direct marketing
second advantage is weakening in large part to the Internet community to make up the big lack of communication. After all, people are social animals, people need communication needs groups, and may require. In another aspect, people need to share the satisfaction of the atmosphere and the environment, people new experiences and new findings also need to share the atmosphere and environment, which is why most people need for communication and one of the reasons the circle of friends.
precisely because of these direct and indirect reasons, the marriage of e-commerce and direct marketing to be the inevitable trend of history.
compound turned out to power business is a two-edged sword
it is bound to leave in the new economy and the impact of their own unique mark.
If direct a considerable extent this can eliminate the inadequacies of e-commerce, then, with even more powerful to describe the development of e-commerce is a very appropriate. In this article, the author rarely mentions the many advantages of e -commerce. Not only is Ben Wen limited space and limited focus on the issue paper, the main e-commerce or because we have been known to, but the electricity supplier has its own obstacles to the development of easily overlooked.
In another aspect, from the electricity supplier's own obstacles to development on this issue, we also benefit from a new perspective to understand why direct sales business model that today's new economic era in the emergence and development. If a simple description of e -commerce, direct marketing and e-commerce Why do composite and development, why these business models is the inevitable result of progress in economic history, then, is the result of the pursuit of efficiency is due to seek maximum benefits.
in the first place, if not to pursue the maximization of benefits, that the invention of various tools to do? If not to seek maximum benefits, it occupies a variety of human resources for thousands of years, severely beaten for? It is in pursuit of efficiency and maximize the benefits of this process, human beings make themselves stronger, so that their own civilization, and to completely change their own destiny, but also changed the world.
that turned out complex e-commerce is a two-edged sword, this is not too much. Almost all the sword, the experience must be a legend, there are bound to lead to its wide range of arguments. Look at the private economy and the commodity economy in China in the 70's had just appeared, the whole society is a kind of discussion and concern? Why it concerns the whole society? Because these models to the whole society on the whole the impact of all members of society are too great. Why is there such a big impact? Because the efficiency of these models brought too much for people for a time, embodied the concept of profit maximization refreshing.
also because complex electronic business turned out to be a two-edged sword, on this point, all members of society and society should be pay attention to and understand. The only way to make this business model should be shipped out to play its biggest utility, and so is the blessing to the community is a blessing for mankind.
(article taken from Baidu Encyclopedia)
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