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Helping businesses grow
online since 1999
WHAT IS SEARCH ENGINE MARKETING?
What is SEM & SEO? Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
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Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine – it does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot,
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