But merging China’s state-run publishers will be no easy task, according to Tan Yue,
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The rule change cannot come soon enough for Chen Tianqiao, president of Shanda Interactive Entertainment Ltd. (Nasdaq: SNDA), who appeared separately on the chat show.
China’s publishing industry is expected to post 850 billion yuan in revenue for 2008,
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Tan, also speaking on the TV program, said local governments will be reluctant to relinquish their control over publishing groups.
Print media is tightly controlled by the Chinese government, which grants a limited number of licenses to state-owned publishers that can be withdrawn at any time.
“I hope China’s publishing houses will be able to publish any kind of publication in the next three to five years once they have the licenses,” Liu Binjie, director of the General Administration of Press and Publication (GAPP), said on a TV talk show on April 16.
The newest addition to the state media stable,
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They would follow the 11 Chinese publishers that listed in 2008, according to a report in the official China Daily newspaper on Feb. 10.
Chen said his media company’s unit, Shanda Literature,
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GAPP, the nation’s press and publications regulator,
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(Caijing.com.cn) China’s government plans to loosen their grip on state-run publishers by broadening licensing in the next three to five years so that a single permit covers all media.
By staff reporter Yang Binbin
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Currently, publishers must obtain a separate license for each publication medium.
The country had nearly 600 state-run publishing houses at the end of 2007, with 9,500 magazines and 2,
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The GAPP’s Liu said in March that around 10 media groups, including Jiangsu Phoenix,
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In an unprecedented move, the guidelines also give private publishers more weight. Currently, private publishers cannot directly obtain publishing licenses, but many circumvent the rule by buying permits from their state-owned peers.
The government is set to ease limits on publishers by broadening licensing in the next three to five years.
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