Roto executives buy some good music , founder of

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reports] [TechWeb July 21, according to foreign media reports, the hedge fund Ironfire Capital founder Eric Jackson met last month, Bi Sheng, CEO of scouring music personal assistant Eric Chai, following is the interview:
Jackson: Please talk to your CEO.
Chai: Roto Baidu CEO Bi Sheng has served as assistant to the president.
Jackson: How many employees?
Chai: Last year, we have 100 people, 500 people this year, scouring music from selling toys after the transition to selling shoes to achieve such growth.
Jackson: of China's current buy site how do you see?
Chai: I think only 2-3 buy site survives. We just work with them, so you can reach more users. Since the third quarter of 2009, we began with Groupon, handle and rice co-operation. However, as we already have customers no longer need to spend huge sums of money with buy platform.
Jackson: How do you market it?
Chai: We have a very unique business model. We got some of its own brands, such as Previously, we have worked with Focus Media, but the cost is too expensive, this is our strategy for the use of coupons one of the reasons.
Jackson: Do you think how much money to support the development of scouring music?
Chai: handle and where the customer a lot of money on advertising. The new company, does not have enough money to advertise. We are the first-line e-commerce company, there are sufficient funds in the hands, but we will look for ways to promote themselves. Our focus is to expand the gap with rivals.
Jackson: Do you think the prospects for Chinese e-commerce?
Chai: in the field of shoes, the current market size of 4,000 billion yuan (62 billion). Very promising, I believe that the market will grow rapidly.
Jackson: recently invested Mecoxlane Sina, Tencent investment of good music to buy. How do you view these transactions?
Chai: last year to buy good music and percussion Amoy Google conspiracy, saying that good music to buy better than the music Amoy, so we sued them and won. Buy some good music, founder of the investment in Tencent carried out to obtain cash.
Jackson: Do you consider the IPO, IPO before the company like how much?
Chai: will consider the IPO, but will only be a milestone. As long as the time for us will IPO, it was all determined by the complete victory. We have a large number of customers, we hope to retain them. We do not want to speed up the process and hope to delight our customers.
Jackson: How do you see China's Internet bubble.
Chai: I agree with you. If you buy a 3-4 home listing, the market will overheat. Sometimes market is not good, we are now a private company, we can do things their own way.
Jackson: How do you rely on a product (shoes) to maintain a competitive advantage?
Chai: shoes and other products, we rely on repeat customers and new customers. In China, we have a lot of new customers, even if not many repeat customers, we can attract a large number of new customers.
Jackson: you plan to raise more money?
Chai: We do not need financing, but the future is possible.
Jackson: How do you see music Amoy comparison with Zappos?
Chai: We want to know more about our U.S. investors, such a comparison is too simplistic. You can tell investors, we like Zappos, but we do better in many ways.
Jackson: impact on the business logistics costs how much?
Chai: Our logistics costs account for about 10% of the cost.
Jackson: Amoy own brand of music and how important?
Chai: own brand is a feature of our site. Recently, we even invited former NBA star Stephon Marbury on the music Amoy brand shoes for their own propaganda, and impressive performance. Own-brand sales accounted for the majority of music Amoy. We are a very close relationship with manufacturers, we can respond quickly to this new trend is the reason.
Jackson: How does the composition of employees?
Chai: has 350 sales people, about 50 IT positions.
Jackson: Thank you.