Interview with Sun Hung ,
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e-Lead: In a capital are red hot, entrepreneurs conceal his excitement impetuous age, who can eventually become the next breakthrough in e-commerce industry who? Sina Technology launched the Video: In the first trial and error in the line of Masamasuo Media Source: Sina Technology hosts this section @ Tracy
private letter is open to entrepreneurs to contact us and welcome valuable suggestions given and recommendations.
third guest: Internet high-end apparel brand Masamasuo president of Sun Hung
targeting high-end customers of Internet brand Masamasuo men, played in early 2008, the first an ad. Was overwhelming with hundreds of pieces is not the same shirt T-shirt is Masamasuo advertising content is 1080 yuan windbreaker. Such low prices in the habit of online shopping environment, some alone, but Masamasuo president of Sun Hung have very firm.
Sun Hongping and industry are more willing to communicate when the keyword is cost-effective, and his concept is Currently Masamasuo purchase cost more than the current market price of many retail B2C companies, in addition to warehouse and delivery accounted for 10% of the cost,
jordan sneakers, Masamasuo more most of the funds spent on the design team.
fashion show is also going, but also and a lot of foreign exchange and communication designers, we have to participate in this gathering of designers.
This is a typical And traditional clothing brand is different, set up the brand concept is not the traditional channels, but the Internet. A flat effective channel, not only capable of precision marketing, but also to break the traditional high increase rate of domestic brands, and using technology to optimize inventory and delivery costs.
a group of related data: Masamasuo the customer price remained at around $ 500-600, this winter could still 700-800 yuan, gross margin to 40% -50 % level. In the B2C sector are struggling to pass the time in the profits, Masamasuo have a balanced budget, although the size is not disclosed, but Sun Hung future full of confidence.
At the same time, Masamasuo also opened a diversification strategy: the end of the launch of a women's brand Vivian, which is the women's high-end brands to explore the Internet.
Masamasuo has won the Northern Lights, Sequoia Capital's investment Masamasuo funds from inception to the present has not been particularly intense. This is a report by the issue evolved into a real business projects, although certainly been a professor, but in a market test, the customer may not be so easy to find, such as costs continue to grow every month, but no sales targets rise .
The way to restore confidence, it is constantly trying, in the continuing trial and error to develop. For example, in positioning, Masamasuo is done through constant tour office determined; in advertising, it is through low-cost attempt to form their own development ideas.
attempt in 2010, and gradually formed a Masamasuo own style, which is one of the most valuable experience. people Tracy: Members Sina friends, Good morning, welcome to the new forces SAN electricity provider interviews, and today we are pleased to go to a guest is Masamasuo president of Mr. Sun Hong, chat with us about vertical industries to clothing brand new ideas and experience. First of all there with you, please say hello Sunzong.
Sun Hung: Hello, everyone,
real jordans for sale! I Masamasuo Sun Hong.
Moderator: Masa Ma said many users are not familiar with, but in the end user has a minor celebrity, Can you tell us about with our friends, including sales and team situation.
Sun Hung: Masamasuo is an enterprise established in late 2007, has now been three and a half, and so far Masamasuo is an independent brand in China's Internet, we are positioning The most high-end of a men's brand. Meanwhile, at the end of last year we launched our women's brand vivian, is also now on the Internet to locate the most high-end brands. Masamasuo sales target this year, we hope to 700 million, want to maintain the growth rate of 3 times the speed. This year has been a half, we summarize the work also done a few. First, we have introduced in the market women's own brand. Second, we Zhou Simin teacher collaboration, she is in Taiwan over the etiquette consultant, we hired Chou as our image consultant. We launched Masamasuo image tool,
replica louis vuitton handbags, with five minutes for a man to make the scene package in line with recommendations of his life. At the same time, we had to move in the first half of warehouse, moved from a three thousand square meters of a million square meters of warehouses. Our own on-line warehouse management system,
Hot News Daily Ranking, the current management of our own R & D and warehouse management system, should be present in China, the most advanced e-commerce businesses. The on-line system, we integrated warehousing and distribution costs dropped 50% to 40% efficiency.
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