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your website where they can view an excerpt of the info kit.,UGGS Bailey Button
They read the excerpt and like what they see (because, of course, you’ve chosen the two best pages for the excerpt). To get the free kit, all they have to do is call or email you ... which,Tory Burch Peep-Toes, hopefully, they do.
Better still,uggs boots, the information kit functions as a high-value business card, because you were wise enough to include your contact information in it. And if the recipient passes the kit along to friends, you’ve just extended your marketing reach and your potential ROI, without any extra effort.
Now that’s cooperative marketing.
On its own, a marketing postcard cannot convey much information. But when it entices the reader with a promise of value, and then points the reader to a website where that value can be gained in full, the postcard enjoys a whole new level of effectiveness. Cooperative marketing has been achieved.
On its own, a website can contain a lot of valuable information. But your prospects will never know it’s there, aside from stumbling across it. The marketing postcard puts the website in front of them and gives them a specific reason to go there. Cooperative marketing has been achieved.
Lastly, don’t mistake the word "cooperative" with "dependent." The postcard doesn’t necessarily depend on the website for success -- nor the opposite. Each channel is capable of generating responses on its own. They’re just capable of a lot more when they cooperate.
Direct marketing (and marketing in general) is rarely a one-shot deal. The whole is more powerful than the individual parts. The parts cooperate to achieve the common goal.
Integrated marketing is cooperative marketing.
Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping real estate professionals improve their marketing. His Modern Guide to Real Estate Marketing and his free newsletter are available at: http://www.ArmingYourFarming.com