EVENTS: REEBOK x SWIZZ BEATZ “REETHYM OF LITE' CAMPAIGN UNVEILING ...

Singer/songwriter Alicia Keys and producer Swizz Beatz attend the ‘Reethym of Lite’ campaign <a href="http://www.redwingheritageboot.com/red-wing-shoes-3168-c-13.html"><strong>red wing motorcycle boot</strong></a> unveiling at Espace on Tuesday night (July 19) in New York City. Swizz recently signed a lucrative deal with the popular shoe brand. He had this to say about co-branding with them: ”The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is <a href="http://www.redwingheritageboot.com/red-wing-shoes-8162-c-3.html"><strong>red wing boot store</strong></a> an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of <a href="http://www.ciaa.cn/plus/guestbook.php"><strong>The actual prime quality Nike Dunk sb shoes or boots sale made ...</strong></a> the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.” Anyway, a lot of celebs attended the event, including: Diddy, Clive Davis, Pharrell Williams and more! Peep the photos below!!