Visual layout is a newspaper layout is presented in a variety of forms of the overall performance of the layout, the newspaper is readable, can attract attention on the newsstand, largely depends on the layout. Through the pages, the reader can feel the attitude of the newspaper on the news events and feelings, feel better and personality characteristics of the newspaper. Layout to attract readers, mainly to attract the reader's vision, through the use of the human visual physiology and visual psychology, have a strong visual shock, and firmly hook the reader's eye. This requires that the layout design, innovative means of a variety of layout themes reflected in the reader's visual perceptions and produce extraordinary results.
layout layout layout and there is no fixed formula, the formula should not be a fixed number of pages dealing with in the past to see a own unique style. According to layout the content is also necessary, intends to Hangzhou, for example, After October 10 last year, the erection problems, there are 24 questions in the cross-collision problem. These newspapers are not bound by rules of any of the traditional layout, innovation, a significant feature entitled to cross the new layout, convenience of readers, readers seeking a combination of visual and layout point of the newspaper was able to always do new regular. Newspaper layout for innovation, and fully mobilize the reader's visual experience, this is where the fun editing.
one, so that the eye is first attracted - to create a visual layout
shock when people appreciate the paintings, the appreciation will follow this order: first Throughout the whole picture, resulting in overall impression, the eyes will not wait to stay in the somewhere on the screen, this place is the visual center of the screen, and then will move the line of sight, reading over the whole painting. The reason why such a phenomenon because the physical structure from the human eye to see, can only produce a visual focus, the human eye can not stay in two or more places at the same time, the appreciation of the work process is the process of moving foci.
this theory, used in newspaper layout, the main center is to increase the processing of visual layout to give readers a few meters away can be attracted. Many newspapers on the newsstands, and also to make the newspaper's visual center to become the visual center of many newspapers, browsing under the reader's attention could not wait to stay in the visual center, and took out money, the first purchase. From the specific arrangement of means, the following factors can often emergent visual center:
1, highlighting the center. In the retail market, the newspaper is folded on the newsstand, only the upper part of the display layout, which will be the most visual impact of the picture and caption on the top pages for outstanding handling, very important. Area by increasing the share of headline articles, headlines increase the width of the text of the row of columns, stretching to increase headline headline headline font and to highlight the ... ... can make the headlines as the visual center. Note also that can not handle too fancy layout which diverted the attention of readers of the news itself, so you can make when we have no intention of passing glimpse of newsstands, attention will keep the pace. In addition, the layout of the performance of major events, often in the same time reflect the rich in content, highlighting a need to promote the Centre. Such as the layout of the Ninth China News Award second prize 20 August 1998 dowry of 120,000 yuan hit a micro-donation reports, illustrated, multi-angle, full coverage of flood That's the biggest peace-time battle, and fight as one that reflected the spirit of soldiers and civilians, highlighting the center of the layout is Editor's most wanted to say. Using a variety of scheduling tools, highlighting a promotional theme, will leave a deep impression on the reader to achieve good publicity.
2, eye Using pictures. Explosion of modern society is the era of the image. In the overwhelming bombardment of images, people are spoiled and become lazy. When they need information, they no longer say, Illustrated the layout of the design principles of excellence, and with the development of the times, the picture of the role and becoming more and more prominent position occupied by the layout is also growing. Newspaper photographs of different sizes arranged on the right or not, the extent and the appearance and layout of the visual center of the page layout has a direct impact. Photos of the day's news create an atmosphere, it is an invitation we would have to read a report may be ignored, or stimulate our vision to attract us to buy a newspaper. As photos in the performance of the role of the contents of the abstract is very limited, so newspaper editors looking for a new Its advantage is the ability to attract the reader's attention, in the shortest possible time with minimum length of ink and the smallest to the reader the most information, including charts, diagrams, maps. The sixth such as China News Award winning layout November 17, 1995, the formation of the upper right corner to bottom left diagonal, arranged in ladder. Edit also a three-column wide, 24 characters high the top left diagram layout among the very image of the visual display of the north-south Beijing-Kowloon Railway runs through the building of the great engineering achievements, resulting in a strong visual impact.
3, increase the layout highlights. Sometimes headlines, two bits to the meeting and leaders will make the activities, the reader is not interested. At the moment, we should highlight in the lower part of the layout of the reader to read the manuscript and increase layout highlights, making the visual center, thus changing the layout of the top headlines, long messages, the lower part of sub-headings, short message, the bad press top-heavy layout. Prominent treatment in the lower part of manuscripts can be taken of local pattern sets lining, increase the share of the title font and layout of the space, highlighting the problem graph design, the shape of the strange change in title and increase the share of the layout of the text space, unique lace in the form, title, etc. Figure lining pressure. Comparison of the rare factors can be taken, for example, there are a number of vertical slash, or in many slashes in a vertical line, as the number of rare factors are often compared because of the reason was extremely prominent, to become the visual center of the screen. Relativity is the basis for generating visual stimuli, including chiaroscuro contrast, the direction of contrast, size, contrast, contrast and other merits. In addition, a sound, color, infection and strong title, a few words would withhold a chord with readers, the title of the presentation in various forms, the title of the line left or right end of the flat head, flat head, lead sub-theme theme theme appropriate blank, black and white patchwork Dengjun pole Fu modern attract readers attention.
visual center activity theory can better layout, better layout of global and local processing, local and local relations, even the strength of expression through the pages, a clear visual hierarchy, so that the reader unconsciously by Editor's requirements, so look what, look at what, the last to see anything. However, the layout is not too much visual center is to be highlighted in the layout in two and sometimes three important text for, or pictures taken in the layout of a very effective form of manuscript handling too much prominence, it is not about on the visual center.
Second, describe the newspaper, refers to the layout design of dynamic, smooth, more importantly, interesting choreography caused the contents of Rao, contradiction and unity,
christian louboutin pumps, from the elaborate title of detail appropriate to the text, images flavored and decorated with remarkable clarity. The unity of content and form the premise of the United States to create layout, layout, through the visual sense of beauty, the layout of the visual factors combine to change both the unity and diversity, so that the layout was not only not feel monotonous mess, full of spirituality , poetry and beauty.
1, rich in news, Different layouts have different internal soul, grasp the content of the news can describe The layout of modern design, is no longer a few lines and a combination of a few reticulate, it reflects a newspaper's personality, conveys the attitude of the newspaper press, which requires editors and targeted way of art layout language does not describe the news, to create with the News of the and watch the exciting game; living supplement of the Thickness of the lines with black and white contrast of gray, vertical and horizontal division, outlined a pure fashion face. In the visual center of the photo - a woman pure and elegant dance, is the essay with pictures at the same time reflects the layout of the rhythm, together with the scarf ) dancers in the background. Perfect Pair with elegant elegant; ancient and modern eclectic, full of beauty throughout the layout.
2, the diversity of visual unity. Modern layout design is to allow readers to the many faces in the newspaper, do not look at the header, one will know the name of the newspaper, layout name, this is the newspaper's unique personality style. No personality layout is a failure, like a face without personality, visually easy to make people remember. Newspapers should be unified whole style of design, form a whole, the overall visual design of newspapers, the CI image design as it should be reflected from a deeper level position paper, the purpose of running a newspaper and to adapt its target audience tastes; At the same time also in the various editors responsible for their own layouts and work hard, be consistent in the overall style of the premise, but also form their own personality style, daily planning fresh, eye-catching layout, to achieve the visual effect of Unity in Diversity. Detailed presentation from the forum, the various elements of the uniform is not only easy to read the needs, but also generate the need for visual beauty, too much change can only further increase the burden of reunification from the visual point of view, better reflects the sense of order . In addition,
christian louboutin pumps sale, the effective use of layout can also have aesthetic rhythm, rhythm refers to the repeated cycle of the same phenomenon, for example, generally good layout will make more trapezoidal arrangement of the title,
louboutin wedding shoes, making the layout produced a musical effect.
3, the pursuit of visual balance. Workgroup Edition is the element layout on the layout plans and arrangements. Excellent layout, have shown a harmony between its various components proportional relationship to the visual balance. Composition in painting theory, equilibrium refers to efforts to make all kinds of picture form of equal strength, to gain a sense of stability. Hegel said: The group version of the visual elements of force as a sense of the number of factors, physical factors to consider, so that they can be in the picture up and down about the distribution of roughly equal. Reflects the contrast, unity, balance, rhythm, dynamic principles, and primary and secondary treatment and everything is good, Figure and ground (ie, background), group and spacing, and the diagonal corners of the blank with the layout relationship between rates and so on. In addition, the ratio rule is an important foundation for realization of beauty, of. Finch said: ); set font size, line weight, collars the size of the combined ratio of Point, Line), etc., to achieve a balanced visual layout.
Third, smooth line of sight as the starting point - to reduce the physiological and psychological stress of visual
now is the explosion of information society, modern readers is a wide range of readers, hurried readers. In the highly competitive newspaper market, who can so that readers in the shortest possible time to obtain as much information as who is the winner. Mass communication theory to the process of news dissemination, from the reporters have written to the reader to accept the process of interpretation for the encoding and decoding process, this process there is noise impact by the mass of communicators who understand the message, so that process is shorter, more concise, communication, the better. Thus, we designed the layout, simple and easy to read must be subordinated to this principle, reduce the reader's physical and psychological stress of visual, so that readers will not cause visual fatigue, leading to better dissemination of results. We know from physiological studies: the eye only stop when they see words, beats do not see the word; sight read another line from the line, the eye in the beating,
christian louboutin peep toe, could not see the word; each eye up to read six stopping time words, the more the number beats the eye feel more tired ... ... With this knowledge we can better design the layout of fluid out of sight.
1, simplify the layout of the constituent elements. In recent years,
cheap christian louboutin, from the award-winning design reflects the style of layout, we can see that these pages are rounded down as much as possible take the rejection to rejection to the text, fan flower bedding line, they change the font, optional The fence, the pursuit of crude brow (headlines), small paper, big eyes (big picture), a clear profile (block surface structure) of the masculine beauty of frank, very little textual turn, do not split up, change the font smaller , coarse black lines. and improve the unit of time and space efficiency in the newspaper. In addition, the blank can also be easily generated when the people reading the paper, a sense of pleasure, the more important title, the more and more left blank; the photo above to send blank do not use lightly. A U.S. newspaper reported that people had very image of an empty metaphor, he said: The same is true now, there are many color newspaper editor interested in the use of color, with the preferences set out some beautiful colors, applied in the layout, the color or protruding or too abrupt depression, read newspapers, readers have a flow in a department store Browse the feeling of fabrics of various colors, visual fatigue easily. Never abuse clever editing colors, just let the color of the newspaper closer to nature, as over. Finch said:
2, modular layout. Modular arrangement, the Missouri School of Journalism Professor Mo En gave this explanation: provision of a group within the column, layout composed by a module. Modern newspaper readers, the sight is often just stay in the moment on the layout. Therefore, the significance of each manuscript or similar articles are the opposite box up, a separate block, do not cross with other articles, you can lock the reader's attention, resulting in simple beauty of pure and neat. The reader to read a column the next column of natural, no interludes as irregular type, as in after reading a column of text often have to search for the next column. Psychologically from the visual analysis module has its specific advantages, the Gestalt school of psychology is an important principle is the According to this proposition, we can clearly see the advantages of modular design. If the significance of a group of related, similar or opposite the pages of manuscript scattered fight, they are only one chapter a separate manuscript; if it is combined in a box within the text may not produce an expression new information, or even 1 +1
In addition, the modular layout is basically dominated by horizontal cross-question, from the physiological analysis, eye movements, eye up and down by six muscles from exercise, when the eye rotates up and down, just do not like turning left and right eye as its rotation,
christian louboutin on sale, it also connected with the upper and lower eyelid rotation, more effort, easily fatigued, and thus horizontal than vertical reading reading effort. Hangzhou beginning of this article describes innovative cross-question the newspaper layout, simple and clean, neat, readers of this format to read articles, read the main horizontal line of sight to the mobile base and smooth, no need to hide the head but show the tail because of manuscripts looking west to east, searching, reading effort.
3, Supermarket display of goods are different categories, and little change, so that customers want to buy something, it will Shumenshulu went straight to the shelves, reduce the time browsing to find. Similarly, the fixed arrangement of forms, categorized Some foreign newspapers, the part not only fixed location on the layout, and even the title font, text layout format, line numbers, and so one by one to set the size of pictures, almost every day is roughly the same layout , the reader is extremely convenient. Will not change the layout carved shift their attention, thereby affecting the reading comprehension of news. Of course, this form of defect is also evident from the amount of clever editing aspect often be limited, so that enough is enough, while the individual units to simple, straightforward and eye-catching to ensure that the overall effect, that the order for the orderly layout to add simple solemn and quiet beauty.
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