Don Ed Hardy is an American tattoo artist who began studying under Sailor Jerry Collins. In 1973 Collins brought Hardy along with him to Japan where he studied under the great,
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Audigier a French designer and entrepreneur was captivated by this man's works and met with him to discuss a possible business venture. In 2004,
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Why have Ed Hardy T-Shirts become so popular among the rich and famous? There are two immediate reasons that come to mind. First of all,
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customized bracelets, fashionable clothing. It is also fun for those uninterested or afraid of tattoos to have a piece of the culture without compromising their bodies. The second reason is that Audigier networks as hard as anybody in the industry. He goes out of his way to give his clothing to celebrities and have them wear it. By doing so he is making a marketing campaign while spending little to no money. Just think of all the candid celebrity photos taken by the paparazzi and how often an Ed Hardy T-Shirt can slip into the mix. Thus,
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The entire idea,
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While each person may differ on why he or she likes this clothing you can bet that all of these things will keep this young and already established company making exciting clothes for years to come.