Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.
We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.
Key-phrase Research and Identification
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One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site,
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Although Meta description tags (the descriptions under search results) don't affect your site's ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. Boston Webdesign's professional seo copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site..
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The most relevant and specific keyphrases are selected, based on your existing analytics data (if available),
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Boston Webdesign then chooses the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.
If your search market is saturated with businesses optimizing for your keyphrases,
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Title and Meta Tag Optimization
The steps we take to optimize your website:
Competitive Analysis
The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.
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