Microsoft is showing off in the Search Engine Techniques (SES) exhibit in Ny this week the next edition of its adCenter online ad platform. Microsoft introduced the first version of adCenter in Might possibly 2006. Microsoft options to switch out the present adCenter user interface for your beta adCenter one later on this month, mentioned James Colborn,
Windows 7 Key, adCenter product supervisor. Microsoft has been testing the up to date adCenter release amongst current adCenter consumers,
Windows 7 Activation, as well as with its ContentAds contextual-advertising pilot customers,
Windows 7 Key, Colborn stated. New within the next-version adCenter UI are updated campaign-management and navigation tools, in addition to a couple of brand-new characteristics. A few of the new ones Microsoft is highlighting this week incorporate: * Pop-up help * More possibilities to handle adverse keyword phrases (For instance, a five-star hotel may well not desire to match about the words ‘cheap’ or budget.) * Bulk campaign management instruments for bulk edits and bulk deletes on keyword phrases * A Favorites list for tag ads, key phrases and campaigns with which advertisers plan to interact on a regular basis. * Improved,
Office 2007 Download, much more Windows-like "family" breadcrumbing for navigating between campaigns and search phrases "We rebuilt the middle tier of adCenter more than,
Office 2007 Professional," said adCenter Product Supervisor Natala Menezes. "Now it's faster and supports better navigation. On April 12 at SES, Microsoft ideas to demonstrate off another new adCenter capability: a business-intelligence front-end based on Microsoft Excel for adCenter's key phrase services platform. The front end, developed by adLabs — the joint venture between Microsoft's adCenter and Microsoft Research units – will allow advertisers to manage and view at a extra granular level various data from their lookup campaigns. It's not clear when Microsoft will release the new business-intelligence tool to adCenter buyers.