51.com Cheng Yuet lecture SNS include some curren

SNS contain some new value, of the story, referred to as peppery teachers. This story is amusement when I went to Lijiang, Lijiang been to melodrama the people kas long asthe Li River to the million or more advanced facilities. There is a netizen called a butterfly, 51 users, I had updated the blog 51, a butterfly standing after me, he said, how do you also use 51, I did not tell him I was 51, the company, I say you have you. He said he used 51 of the blog. Done well. Students quite professional, with some of the on graphs are assigned their own. I inquired him how do you know 51, he said, more than 30 class with 51 classmates. I am wondered that they had the pedagogue asking them to every student with a 51. I wonder,You peruse the premier few words pain, I think we SNS site, this think of the teacher to his students how to use this object yet. I was chatting with a butterfly, in fact, find their teachers on the 51, prepared to go home to their jobs and some weekend work and so on. And then issue this work when the teacher when the class more than 30 students can all receive this information the first time, do not work to the teacher's blog, you can receive this message, then a direct question, the teacher can smudge in the Online signal of their work. This is an increased weekend job. And the parents of these students to have their children's blog. So the interlock between teachers and parents are very close. I think it is a very novel application. The second story is called

photos livestock. This anecdote is told our colleague, I listen. 51's album is very rapid, unlimited free of charge. The seventy thousand people upload photos. To know thatI uploaded two thousand photos already many. We found this man, seventy thousand photos uploaded, and we feel very curious, and we were arguing the company, saying that people are too narcissistic, and are passed up the majority of photos. In fact, he is a sticker like the shop employer, he is circled by many universities, after he saw the 51 applications, the published photos to the students, he used more of a service in itself is digital photos, meantime the record is carved with your The. He took photos of the daytime finished, all of which have reached this directory, and all who memorize the URL to the directory to download photos on it. Later we passed the time chatting with the foreman, found that he is not equitable some personal photos, as well as pictures of the whole class, there are some non-mainstream pictures. His affair is very large, because he ambition be online, and there his entire university,Bikini BayのWusong, the additional opponents were all he ate because he provided the service was peerless, so is his monopoly of the zone. The employer, we chat with him after, but also the way that he is still very special.

third story is my own experience. An employer's corporate culture. He is a business in Dongguan, he has 4 factories in Dongguan, about 500 men employees. I encountered one on the airplane, I routinely do on the aircraft a mini research, I asked them what network, and so on, on the 51 network is the first time I met, I asked him why the meeting, he said, through the friends know, he was in his blog, asked five hundred employees, all 51 to build a blog, then multiplication friends very accessible. He then established for each department of a cardinal, I asked why, he is to administer his business. If you do manage, business information is not to the people watch you, why he had to build this thing, because some people inside the plant will be the Internet, are some youth people, he found time to practice these laborers, when these operators become technology After the personnel, regardless of how to mushroom his salary, at a time higher than his salary outdoor the left, because he found 4 places, there may be two or three months not a branch, in fact, their workers do not comprehend Then he can not go out and spend a lot of the spend of buying a system to strengthen treatment, he felt that corporate civilization is very important. After he did so, many employees timely response, and then some branch of the example is to carry out a small games, a tiny game, a number of organizations in the above will do the work,Womens Lacoste Shua Trainers, some new information instantly, Now back to the company is to reinforce cohesion. This can solve many problems. He found that since this is built, the company's turnover has been greatly dwindled. Finally, he said, he was not real treatment, but to the entire corporate culture on the Internet to effect.

I would like to say, I told three stories, in fact, I found that doing 51 in SNS, we wanted to give the user a broad range of experience, in fact, the user do not, they are very beautiful, whether you are three doors, the first video ah, what the largest SNS, he will not attention about you this, he will not care about your dissemination, he only cares about this material for him life is not advantageous. I think not material what variety of asset we do, whether we are doing site Ye Hao, Ye Hao do the marketing, to encounter the needs of users is our important development.
appending to the above three stories aside, we look about 51 friends, some of the 51 what to do, effectively in the sharing and conquer success.

These photos are always real pictures of friends, the following has his watermark. All internal users from 51 sports, life, vogue and equipment, parties, pets, leisure, creativity, friends, edible,World Expo 2010 Opening Night, and going.

1 million users we hope to spread the brand, how to spread, leads to today's topic. I think that reflects the amount of social networking platform, Internet marketing summary and some anticipated.

we speak about Internet marketing, can be briefed into 7 ways, every of the premier weapon sales if it is the words of Internet marketing, advertising, plus soft periodical in these activities, 90% marketing like this, then a variety of marketing methods, regardless of the entry, movie, perpendicular type, SNS website, 90% of the sales revenue from this approach.

The second is regional marketing, the customer is actually very like. I deem that some agents can help you do some local-style running. In fact, I did seven years antecedent, when Internet marketing was a lot of customers up to, but we believe that scale up users, has by far transform a fashion way.

51 itself, the site began as a very well put the territorial delivery is in the same community of social networks, down to the county-level cities. Lot of people to line AC, the establishment of this online community.

experiential marketing, say, a cosmetics ad broadcast over the Internet, it may be published with a trial installation, the experiential marketing reach namely not currently secondhand in numerous But I calculate in the hereafter build up customers want it that course. Advertising is to sell their productions better and make their own mark establishing nice, are because bargain. If there is experiential, then, is an efficacious means of communication. 51 have done such a experiential marketing system, which is immediately being secondhand. According apt purchaser needs, you can be a site up, you can even buy a shirt, can be experiential path, relying on the hardship of setting up its objectives.

fourth is word of mouth marketing. In fact, word of mouth type way, in fact, while we do network marketing has been used, SNS website, on the way is very rewarding word of mouth spread through. Well, I think there are two very essential, I do not elaborate, because word of mouth marketing has a digit of ways. The first is the number of participants, and the second is speed.

among a week if you have more than two thousand people understand, word of mouth to spread, and then an presence of one million people, and that this was phoned the word of mouth marketing. The real word of mouth marketing have to use the system to do.

This is a 51 - word of mouth marketing case.

fifth viral marketing. Originally, we wanted this type and viral word of mouth together, but there are differences. Need a good source of word of mouth marketing, word of mouth to make a spread. However, viral marketing, the brand is not too famous, or the product is not too dominant, I can still make a lot of people know, is the mode of transmission of the virus-like spread. Perhaps this is not very good market glory. Why do some medium said that 51 to do so successfully, because the Pepsi marketing done well. In fact, a slightly better anybody creative way, and so, we can all the way through this viral spread. This is what we do viral marketing system ,51-SNS system, SNS system is entirely their own, without anyone market input. Use our marketing centre in such a way to create a set of customers to create the SNS system. Viral approach has the convenience, the activities of the ANYCALL 30 million people participated in the first week, second week after the viral marketing with 65 million people to attend.

sixth is interested in targeting. Currently, there is no good way. In fact, we are talking about because, along to assorted people's interests and hobbies, then divided by liking, and I think this is the future of development. We are interested in targeting systems or in development, this is a very likely approach to marketing.

seventh CRM system. The system is also great, we were too from the user's point of outlook, we recently began last annual to this year, almost a dozen brands are act activities. Done each period afterward the event to find a huge problem. An activity done after the expiry of 200 million active registered users, at last dissipated, and after a time of time, the users cost 50 million budget, then put them attach, and then activities. We found a mammoth garbage of resources, a consume of the customers, and you've done an movement not to the user. In truth the user does not put amenable this claim, merely we feel our customers are too wasted. We cater them a CRM system. The many features, the overall image of the brand, for well as a one-stop platform, as well as mart research questionnaire, as well as introduction of current products, brand TVC broadcasting, online customer service. For instance, a CRM prototype of Pepsi, now probably more than 200 million users in the CRM system. In fact now, most of them to partake in this event. We found that after the establishment of CRM systems for Pepsi to send a consumer for them the willingness of the users of a marketing degree. Every time he has by least 2 million people participate in activities to participate in, and CRM system can communicate with customers generate. Managed at them.