The first step in your success in online marketing is,
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Time is a very valuable asset to you as well as the people on your list of subscribers. And if you send nothing but blatant sales pitches, you're making a grave error. The first rule of sales that every professional knows is that people don't want to be sold. What people really want is a solution to their problems. They will only buy from people who can empathize with their own personal situation. If they perceive that you're only out to dig into their
wallets,
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When you're crafting your emails, make it a point to put your personal agenda aside and simply let the reader know that you understand what they are going through. Take the time to really dig into the mind of your prospect and feel what it's like to be in their shoes. Make your email a simple short story of how you or someone you know went through the exact same situation. Building rapport is the first step in getting the sale. If you can complete these steps skillfully, you will have a much better chance of success.
If the ultimate purpose of your email campaign is to sponsor more reps into your primary company,
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If you're struggling to find ideas for great content then there is a simple solution. Make it a point to read a good book and simply relay what you have learned in your own words. There are so many great books and other resources out there that you should never develop writers block.
You worked so hard to get the list that you wanted. To maintain that list you're going to have to work just as hard. Remember that this is a business and if you want to keep it, your work is never done.