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Nike follows Dove’s Real Women campaign as it gains momentum. (See our July 12th blog on the Dove campaign). This print campaign has three pool-outs,mercurial vapor, each featuring a different part of an individual woman’s anatomy which is does not fit the current ideal of beauty. The butt,mercurial pas cher, shoulder and knee each have an ad,mercurial pas cher 57 -year-old women, young women on the bus were ,nike mercuri,Chaussures Nike Mercurial,mercurial pas cher Defend vice coach outlet bags commissar to,nike mercurial vap, each featuring a women talking about why she loves her body.
What Works:
We were critical of the Dove campaign not because of the execution (which was excellent) or the intent (commendable) but because we felt that the advertising idea (women come in all shapes and sizes) wasn’t a natural fit for skin lotion (since all of the images seem to convey body size and shape,nike mercurial,mercurial superfly iii The driver fled after the car hit pa,mercurial superfly i, not skin type). And because - as you’ve heard elsewhere - when a beauty company delivers the message there is still a not-so- subtle undertone of ‘you need our product to be complete’ hiding amidst the self-empowering images.
Nike works much better as a carrier for this idea. Nike products are already about empowerment. And as a brand, Nike does not discriminate between ugly and beautiful people - beautiful to Nike is a sweating runner pounding through the mud and rain. So the ‘real women’ theme is a natural fit for Nike and complements rather than reverses its existing brand strategy.