Pepperidge Farm Rolls, a Click Away

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Consumers who want to make sure they don't miss any items on their holiday food shopping lists may want to pay attention <a href="http://zhengxing.99mr.com/bochunbianhou/"><strong>薄唇变厚</strong></a> to a new ad campaign by Pepperidge Farm. The campaign, which begins Tuesday, promotes the company's new line of Stone Baked Artisan Rolls. It uses ZipList, the online shopping list and recipe service, to allow users who click on ads promoting the rolls to add them to an online shopping list. Geri Allen, the manager of corporate and brand communications at Pepperidge Farm, said the campaign was intended to raise awareness of the product. "For every consumer that adds the product to the grocery list, we consider that a win," she said. The shopping list feature will be available on the 31 million ad impressions promoting the rolls online. The ZipList technology also is being used to promote the company's Puff Pastry product. Users who visit puffpastry.com, a site with video tutorials on how to use the pastry dough and recipes, will be able <a href="http://zhengxing.99mr.com/yiner/"><strong>隐耳</strong></a> to add the ingredients for each recipe to an online recipe box and also to their online shopping list. Pepperidge Farm worked with G2 USA, an agency part of WPP, to create the campaign. Geoff Allen, the founder and chief executive of ZipList, described his service as "a universal shopping list and recipe box that is available and follows <a href="http://zhengxing.99mr.com/yinjingyanchang/"><strong>阴茎延长</strong></a> you wherever you are." Users can add products they see on the Web sites to shopping lists they can access online or on their mobile devices. "When advertising reaches consumers that are actually interested in something, that's a service," Mr. Allen said.