China Internet Network Information Center
Liu Xin, one critic by the end of June 2011, the Chinese online game subscribers to 311 million, representing one addition of 7.27 million end of 2010, grew along merely 2.4%. At the same time, users rate also declined, from 66.5% to the end of 2010 64.2%. After ten years of development, China's online game industry has entered a cornering point about to subscriber growth of the inflection point will occur.
not change the type of online game products, subscriber growth,
nike shox tl3 dame, lack of motivation
China's online game industry during the development of different types are there current online games, such for the early small Casual games (chess based game), a large role-playing game (MMORPG), a large accidental games (ACG) and late network games, social network game, mobile games, etc., although different game types as the groups are The feud,
nike shox tl1 dame, merely the overall consumer scale thinking, the future is laborious to manner a fashionable game appears to fascinate non-game users and non-users, paired with the slowdown in overall growth in Internet users, the new game will beyond shorten the size of the consumer.
a solemn drain on the big game with fatigue
big game (including MMORPG and ACG) is a Chinese online game industry, the main source of proceeds, but with the user time for the big game increase, coupled with homogeneity among games,
nike air force 1 dame, the user has entered the huge game with fatigue phase. MMORPG games which is more manifest, although the MMORPG game styles, different topics, but mostly Daguai upgrade model-based, long-term use causes fatigue. ACG gameplay is relatively more difficult, but innovation, profitability is restricted. ACG game on the mart today include dance,
nike free dame, racing, shooting and other types, the development trend, the game shooting game will be an momentous pillar of ACG.
other game types, Scale analysis from the user,
nike air max 2010 menn, the late exterior of web games, social games played for the user's character in promoting growth, but the mercantile value of such games is finite, more users tend to scale growth. For example, social games, fee will not, combined with social networking sites in the game remittances inadequate facilities,
dame nike dunk high, a direct result of low social games, and more dependence on social value of their marketing.
In synopsis, the development of China's online game is yet facing a obstruction, a big growth potential has been impossible, but the obstruction of the network game does not average the Chinese game industry development bottleneck, the game will also be important to users one of the tools of entertainment, but to ensure that, to improve the online game users targeted in the same time, ought increase the development of more types of games, such as stand-alone games, mobile games, game products, the comprehension of China game industry flourishing, preferably than thriving online games.