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Reprinted from 664738678 at 16:21 on September 3, 2010 Reading (loading. ..) Comments (0) Category: Professional Diary
a brand
salesperson to their own brands have a clear knowledge and understanding of brand positioning, personality, history, competitors, industry conditions, the target customer group so that a no confidence and their own brands are not familiar with the shopping guide personnel, customers have confidence in how the brand it? Survey found that many are not adequately trained personnel to shopping guide, laissez-faire to the store manager will be selling pressure, it is very irresponsible, but also on the brand, sales hurt the very serious matter.
Second, the product is out of stock
how best to ensure complete and quality goods. Also must be able to clearly know what to where to goods, as well as which of these codes,
zoom lebron shoes, what kinds of colors, the number of stock left for what the customer. Each product but also understand the FAB, to what products will soon be, unsalable products, which some of Chang, the product of ammunition as in war, if they do not understand, then the market will soon be defeated.
goods finishing, cleaning job that allows you spare time something to do, but also to maintain the goods fresh, naturally attract customers.
all the sales staff to be very clear: the region, the mall's main feature is how the passenger, for those prices, style, number, color, style of goods. It is a good selection of suitable products when ordering.
Third, pay attention to display of goods on display
updated regularly, keep it fresh, even for several days and no customers into the store is no exception, as a brand The Regular customers should not touch even folded clothes straight to attract customers more than the soft fall. Not a single hanging pendant or the same section more than three.
themed display of goods will become more dynamic, such as marine series, summer series, coordination is important, but remember that the protagonist must be a commodity; push through the display image models, best-selling models, poor sales terms are, but you have to understand what they are doing.
four, all members of staff
attention to improve the overall quality, mature brand requirements shopping guide staff and customers can chat on the case, especially high-end positioning brands and products, stocks, real estate, cars, child care, perfume, watches and other target customers with all the knowledge involved in the chain of life must be a little known, mature brand requirements have all developed into manager-level Purchasing Guide figures, the manager is the coach to staff training as manager, not the housekeeper; mature lifestyle brand customers and staff familiar with each node, as the advertisement goes: Sales of this line,
nba shoes, it is necessary and your customers on the same line.
salesperson is the biggest store of wealth,
kobe bryant v, all in order to sell services, and all sales are done through the hands of the Purchasing Guide. To be good at discovering, training and retaining staff shopping guide.
3, attention is paid to all employees to maintain combat effectiveness and appeal of the kind of service from the heart smile and the will of language does not come out, but customers can be felt real. Manager to lead by example, starting with ourselves.
to cultivate a learning sales team, headquarters training manager, manager training of staff, staff learn from each other, store manager interchangeable with other brands,
lebron james shoes, training, recommended service / sales books, websites, and more visits to other brands, stores and other sales experience and display, on a regular basis both inside and outside through the shop will be best summed up together to enhance the experience. Should promote each other learn, grow, rather than suspicion, defeating, remember to integrate rather than zero-sum.
a good sales process, so you have to do at all stores, in addition to the reception for customers to come sales time,
cheap lebron shoes, other times they use the process of planning work , health, display, try to observe the customer, the customer telephone visit, maintenance of goods, sales report analysis, product / competitive products / industry knowledge, learning, etc., think of those who deserted the miserable scene facade shopping guide, chat, eyes dull, expression numbness, service skills rigid, hard customers door, see you get scared that they ran out, my God, low-income no problem, but also so boring waste of life, KFC's standard process sheets inside the toilet table, the door manager can find time to learn it.
an environmental
attention to the health store, fitting room cleanliness / layout features / shoes and other details to give customers a positive experience. Whether to hand wipe every trace of dust, not to buckets, brooms placed in the dressing room, the prohibition on cardboard boxes, plastic bags on the business premises, but can not be left in the store of food, beverages and personal privacy items.
models who get to use when trying on clothes to the customer model wrapped the body, which is respect for the customer and the model also shows the professionalism of the brand.
lighting, air conditioning, background music, many things are brought to the customer shopping desires, the details should not be ignored!
VI services:
the customer as a friend, let him trust you to sell your product than to sell important; for example, the customer came once, the first secondary to his shop to call out the exact name or last name, memories will quickly alert customers to shorten the distance to eliminate. Sweden also had just learned of a brand: , this Let me see,
infectious greeting, a smile from the heart, knees and other details to help customers try on, will give customers a warm, friendly and noble feelings; undoubtedly Goods appreciation, but also help the sales promotion;
to store water in many stores are not even mature brands to store not only provides water, provision of goods and maintenance free, more available in summer ice water, customers like to drink coffee, black tea, scented tea as long as the registration of a salesperson, when customers come again, he can enjoy this special treatment, and one or two dollars a drink, do not know how many people buy.
sense of service is more important than the sales professional, service and a smile can make up for lack of a professional, as many customers than we know, but can not make up the professional services product knowledge inadequate.
to customers aside time and space, the wind blows, from generation to remember the United States, should not be too close or too far, too close to the customers are not entitled to enjoy the pleasure of selecting their own, far away and can not enjoy your good service, the
poor positioning of the brand to increase the guidance system can support in addition to advertising resources for shopping, but also consider other ways, such as Note that increase brand awareness, but also can improve the morale of all seven
, promotion
fishing than fish, so the base is continuing to expand the VIP are doing each brand things, the market potential is not the lack of your VIP clients, the key is who did it, to what extent. If a brand of the implementation of the not, the new has come.
to the mall to fight for some resources, such as shopping malls DM VIP mailing information, shopping radio, external POP, previous promotional ad spaces, on behalf of the hiring, on behalf of the training and so on. These resources do not white, but how much is the store manager can use the ability, so the brand only, in addition to regional managers to focus on good relations and shopping malls, the manager must take the brand and the role of bridge between the mall . increase the frequency of the customer to shop
through regular maintenance of goods, knowledge, training, VIP card upgrade, customer birthday gift, new listing ceremony, ritual and other ways to achieve season. Customers shop longer lag time, as far as possible to encourage customers to try more, see more, this may cause many customers to buy more than one-time items, to provide customers with tea, magazines, chat, etc., accompanied by consumers and their companions also have this effect.
sales growth strategies: customer relationship maintenance on weekdays, will make the last push in key retailing very helpful. Can not be completed sales tasks such as month, the loyal customers of the order may bring a lot of shopping stores usually from future potential customers together to join in the DM one famous customers, especially customers from abroad is also increasing the opportunity to purchase a major platform.
to ensure not to harm the brand image of the premise promotions,
nike kobe v, must be separated from regular-priced stores, the establishment of special promotions, goods best to last season, breaking codes, the main goods in previous years, the price one down low, not in goods, prices and store prices are entangled, it is easy to form a
not lightly or high frequency for promotion, he will make you fall the short term brand value, makes you a very long period of time can not be recovered. Even if you really have libraries full of infestation, can only targeted or regional, stage in their marketing, but also what it preaches, 7 days a sale is limited to 7 days, never happened Day
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