Reebok History

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REEBOK HISTORY
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire."
In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok,asics volleyball orange shoes, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship,how good are asics walking shoes, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60,asics gel traburgnnis shoes, they were the most expensive running shoes on the market.
By 1981,ASICS GT-2150 - Men's, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle™,mens asics gel shoes, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed,ASICS Gel-1130V - Women's, which Reebok fueled with new product categories,asics 54 wrestling shoes, making Reebok an industry leader.
In the midst of surging sales in 1985,ASICS Gel-Trabuco 13 - Women's, Reebok completed its initial public offering . A year later,asics women's gel shoes, Reebok made its first strategic acquisition,asics gel go walking shoes, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s,asics special edition ultimate wrestling shoes, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors.
Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump® technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities.
In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football,asics womens running shoes, baseball,asics track shoes, soccer, track and field and other sports. That same year,asics nimbus womens running shoes, Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg Norman Collection.
In the late 1990s,ASICS Gel Volleycross 2 - Women's, Reebok made a strategic commitment to align its brand with a select few of the world’s most talented, exciting and cutting-edge athletes. Since then, the company has focused on those athletes who represent the top echelon of sports and fitness.