Gold Account
Gold accounts are Google AdWords (keyword advertising) Chinese duplicate of the license account affair is now supported by advertisers and the common characteristics of the advertising efficacy, the combined accumulated over the years I have optimized the optimization experience, and tailor-made for friends a the golden rule sets to optimize your account in mandate to build the account rules to help advertisers aggrandize their advertising return on investment.
account architecture 7 golden rule 1.0
1. Each account namely not less than 2 campaigns (content and search networks apart,
christian louboutin cheap, the proposed budget is divided into the proportion of 1:4)
2. not less than 50 per account efficacious keywords
3. keywords within a campaign must be to establish multiple ad groups classification, ad group, keyword category page should reflect the theme (suggested at least 5 ad groups)
4. not less than the keywords for each ad group 5,
nike air jordan kids shoes, not more than 15
5. Each ad group less than 2 different sets of ad text (ad text to be with the group has a mighty correlation among keywords)
6. a different ad group to be interlocked to the product sheet for a landing page (whether the English ads,
nike air jordan 60, landing pages must be in English)
7. follow-up follow up the process of optimization and restructuring accounts need to click on non-content network sequence,
buy nike shoes, less than 0.1% keywords erased
convenience gold account
optimize your distribution to improve ad relevance
improve ad click-through rate
opportunities and reduce the cost per click for ads
conversion rate
action principle
gold accounts advertisers can target customers quest behavior of a decreasing level of decomposition of the funnel prototype. Golden Rule to help advertisers account as the different characteristics of each level of the funnel at the base of the funnel amplified to the maximum to improve notifying effectiveness, improve return aboard investment advertisers.
wire apply / users to outlook - stage
ads help advertisers optimize advertising outlet, elect the pitfall as numerous relevant keywords of interest with potential customers to buy and enhance more targeted ads.
ads - click via the stages of
help advertisers optimize your ad text, through the high relevance and quality of advertising creative to attract potential customers with different concerns.
click through - site visit stage
optimize landing pages to aid users set up apt ensure namely advertisers find potential buyers the 1st time that matches their interests claim content.
site visit - Consulting / purchase period
use the free Google Analytics (Analysis) inquiry tools for advertisers to provide recommendations to improve site quality.
effect
gold account later account of the 260 ahead and after optimization using the golden rule base in the comparison, the average click rate of the average cost per click has produced a excellent alteration. Gold accounts for advertisers to effectively improve the quality of ads, reducing the average cost per click; help advertisers in the premise of constant cost of advertising to fulfill all-round exhibit to fascinate more potential customers to lightly obtain the high returns.
• click-through rate (CTR)
• The mean price per click
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