Dairy early as a little-known benefit of small dai

Once experienced the operating conditions of enterprises make ends meet, faced brutally disrupted market conditions. But now, for the benefit of dairy industry in Shandong Province has become the star of the dairy sector enterprises, the Chinese famous enterprises, the leader of the brand pasteurized milk. The main reason is to benefit the entire dairy industry on strategic positioning and business sense, particularly under the leadership of chairman of the Wang Peiliang to enable young, emerging within the enterprise reform, reform of the production of equipment, the introduction of a series of innovation management system, making the benefit first of all that is done,

the face of fierce competition in the dairy industry, dairy industry of the benefits to position? How the face of the Mongolian army raids, is a direct conflict or guerrilla warfare, is to follow, or rash, is room temperature or cold? Benefit from the positioning of the future direction of facing. Dairy proceeds will go from here?

Mengniu, Yili to expand the national market, they played the brand of the green grassland, once achieved market success, there is no benefit from the Mongolian steppe, not to say green. Industries, light positioning my family's dairy experts, once the strong spread of the use of household consumption of different scenarios to interpret the history of this development does not benefit and product support, can not say experts. Proceeds say? What brand communication?

benefit the development of the first to develop market strategies, the first step to occupy Zibo market, first determine the base, with the development of capital markets, and then started to expand overseas. Markets are more clearly defined, the mining resources benefit most - milk. This is not big brands, fresh milk, fresh milk products are pasteurized. If you do milk at room temperature, and the big brands that compete directly from the company production capacity, human resources, marketing costs, the benefits do not have the advantage. Therefore, the development of room temperature milk, to take a marginal approach, the use of the advantages of the development of low milk pasteurized milk.

some of China Agricultural University, Professor of Food Science highlighted that the consumption of milk from the cold start, began to select from fresh, more nutritious, or pasteurized milk. Dean of the domestic dairy industry, Mr. Luo Cheng Xiang said,Burberry Online Sale, use of international popular more fresh, the advantages of a higher nutritional value, so 10% of the B vitamins and vitamin C 25% is lost, the deeper the extent of heating, the more of these nutrient losses. pasteurized milk is relatively low-temperature sterilization, to retain more nutrients.

benefit The strategy of pasteurized milk is not impulsive, but also after the market study and analysis to determine the internal resources, the foreign market pasteurized milk in the dairy market, accounting for more than 70% in China, only pasteurized milk market 10% -20% or so. This is a highly unusual development of the dairy market phenomenon, of course, the level of consumption in China has a lot. but optimistic about the future benefit of dairy development, fresh pasteurized milk certainly is a big trend.

benefit the shore of the Yellow River Dairy has its own breeding farm,Louis Vuitton Handbags, milk the advantage of the full show out of their own health farm, their cattle, their own production. every program are strictly operating, so the benefit of dairy industry through the national food safety regulator inspection, free of melamine, product qualification, safe to drink. After the melamine incident, the more benefit from new strategy proved successful, the market for the future provides a good opportunity to develop, obtain the trust of consumers.

benefit dairy spread the slogan of Proceeds dare to call for how to make consumers feel fresh, so that consumers perceive fresh. particularly our television commercials and outdoor advertising how to express fresh, more intuitive is the spread of benefits of fresh milk. After our analysis and investigation, consumers have always thought that Fresh milk should have just sent the morning, just squeeze in, taste the cold, feeling that the real product, a very direct exposition of the standard of fresh milk.

Subsequently, we launched the idea of ​​TV advertising , around the children, plus home care for her mother, TV ads take a very life of the line, the paste of consumers, as around us the same. in outdoor advertising, the terminal image, promotion materials and other applications, we extend the TV The contents of advertisements on the benefits of a unified brand image fresh and integration. three series of outdoor ads, the expression of the proceeds of the image of milk is Weifang, Dongying, Laiwu, Jining, Jinan, the bus shelters, bus body advertising outdoor running, the terminal super pack column, freezers advertising, exhibition advertising, the image of some columns, all extend our fresh vision. through this times the image integration,----- About Ceramics Co., Ltd in Guangdong aesthetic practic, enhancing the brand image benefits,Tencent pushed more than 400 million investment to prevent L, fully reflects the new location.

development of new products, to seize the proceeds of the traditional market

dozens of products, from packaging and The above prices are high and low, has always been to go with the market, there is no clear line planning and product development plans. This year we made to existing products, general planning, development prospects under the current market and consumer needs, from packing the above, bottled products for high-grade, mid-range products to the cup series, in order to ward off bags for the series. bottled series of high prices, do image; cup series take profits, so profitable products; bagged sales of products that do take the channel . In this way, the entire product line from the top, there is a clear product direction, market-promotion and brand communication.

2008 年 5 months, proceeds according to the needs of female consumers, the development of probiotics LABS yogurt,Coach Handbags, make the community the main channel. Product main function is conditioning intestinal digestion and promote intestinal peristalsis, the female body becomes relaxed, be comfortable and beautiful. The products are mainly for high-end female consumer groups, community, quality of life are more meticulous, body maintenance and health care. products with glass bottles, reflecting the value of the product and image, through the market, bus shelters at the base, single-page activities, community terminal advertising, etc., start to market and promote new products, further occupation of the high end of the market.

2008 年 9 months, Sanlu milk powder incident appears, all the Sanlu Milk had been the shelves. including the comparison of fire dates to sell yogurt, according to market response, red deer date sour milk sold every day hundreds of tons of the country, can be imagined, dates yogurt awareness among consumers is very high, to meet consumer demand. jujube yogurt tastes better first, followed by a nourishing the role of ordinary consumers are aware of the nutritional value of dates, do not spread too much. Therefore, the success of yogurt dates listed, and the red side of the country now,Wuhan Anna Sui Fashion Culture Communication Co., Ltd. at th, are reasonable. Sanlu yogurt dates were to the next frame, the market suddenly becomes vacant, the dates used to yogurt consumption of consumer products market is not facing the situation. Prior to that, as the dates Sanlu yogurt market dominance, other brands of yogurt is only sporadic promotion dates , has not formed a certain scale.

So, in this market situation, the benefit of Red Cross yogurt birth dates, to seize the vacant dates yogurt market. also take this opportunity to expand the benefits of super products position to expand the brand influence.

benefit yogurt dates listed, were to promote, market supply and production is not the situation. the original plan after the November dates are listed on yogurt, but saw the of the incident, decided to advance market, seize the market. In particular, added benefit of double dates yogurt probiotic strains, relatively speaking,Prada Sunglasses, the product is an upgrade, an increase of gut conditioning. products in the market above, is very popular, not only meet the demand for delicious, but also improve the intestinal environment of the body to achieve the dual needs of nutrition and delicious.

addition In addition, according to product planning, benefits also will introduce a variety of new, positive expand market share. continue to pasteurized milk in the community leading position, while opening up the personality of fresh yogurt products,Chanel Handbags, increase market share.

PR, brand

Quiz , health concerns

2008 年 5 months, Zibo Zhangdian benefit dairy title of ultimately provided by the proceeds of prizes. the proceeds of this event covers the base market - Zibo Zhangdian, Zhangdian area by the Civilization Office, Health Authority, Broadcasting Council, use of Communication. of all ages has been greatly improved.

cheer Olympics Gifts

2008 年 benefit of 8 months, just Olympic athletes to win gold and silver medals in Beijing, when the benefit of dairy launch the theme of at the same time, the prizes will be benefit from dairy, milk provided during this period, the company can get benefit from the provision of various prizes. The first is driving product sales activities, and second, doing promotion around the Olympics, setting a brand benefit image.

health benefit, rest assured that milk

2008 年 9 月 11, of the entire Chinese dairy industry, it is a calamity day. Sanlu milk powder containing melamine has been burst, resulting in 2 children died due to suffering from gallstones. This message is issued, causing the country attached great importance to the dairy market in the country's security to carry out the work, Mengniu, Yili, Guangming, Sanyuan, have been identified, with liquid milk melamine. The whole dairy market suffered a heavy blow, the liquid milk market was down, in which the pasteurized milk, it is an opportunity.

benefit to the State Quality and Technical Supervision of the extended stay period of two weeks random testing, product qualification test results, do not contain melamine, consumers can rest assured that drink. Since then, proud of dairy in the community terminals, retail terminals, ultra terminal operators, outdoor shelters, newspapers, online media and other publicity, the first time to inform consumers around this theme, we benefit from strong communication, br>
off that five is the In recent years, always adhere to the benefit of dairy's Yellow River bank established in line with the national environmental quality standards of green food production base for forage, pasture and cooperation to ensure its own pasture for the provision of health, science feed and pasture for each grazing with professional technicians. is to benefit from intensive farming cows safe, high quality, high yield premise, from disease control, scientific formula, uniform milking, raw milk storage and transport and other sectors to achieve intensive management in order to achieve normalization and standardization, and thus have the quality and safety of milk.

specification modules and other world-class testing equipment, test items 30 items; all use of and electronic monitoring system to ensure traceability of manufactured products.

standard do environmental impact of products, benefits of milk in the production of advanced pasteurization process to maximize nutrient retention of fresh milk.

caring implementation of the entire cold chain, delivery stations established in the province, more than 400 distribution points, with 12,000 terminals constant temperature freezer, from the pasture to the table less than 24 hours, the product temperature is always kept at 4 ℃, to keep milk fresh nutrition, consumer provide intimate 24-hour service.

good faith and social responsibility into the first, consumer trust is good milk. benefit the province as the first dairy, HACCP food safety management system certification, OHSAS18001 occupational health and safety management system certification and ISO14001 environmental management system certification. in the feed,sunglasses outlet shop, raw milk, raw materials, production processes, product, distribution, cold chain, the entire process to establish critical control points 5, 131 a test point to ensure product quality and safety of the whole chain.

precisely because of the gold medal, become one of the most trusted consumer brands.

benefit dairy in November 2008, will launch high-end organic milk, fill the gaps in their market and improve the overall brand image. benefit dairy around fresh continuing demand, to develop suitable mass products, driven by product sales benefit the brand. In the end, led the field benefit from pasteurized milk became the first brand, the overall dairy industry's first army.