Website

Internet originated in the U.S. Defense Advanced Research Projects Authority established ARPANET.网站 (Website) start is the Internet, according to certain rules, the use of HTML and other tools to create content for display a particular set of related pages. Simply put, the site is a communication tool, like bulletin boards, people fought for what you want through the web site to publish public information, or using web sites to provide network services. People can visit a Web browser to obtain the information they need or enjoy network services.
directory
About classification of the composition parameters of the expansion of profitable revenue model on Current Situation of the site planning site What is the official site? What is a portal? What is a personal website? WAP Sites Site Traffic Web site operators the first phase of Web site operators strategy: market research, site planning the second phase: web design, web development, Phase III: website promotion, website optimization SEO trends operation site construction site notes intelligent website construction system website construction of six major functional nested DIV + CSS page, the role of technology Web sites the company what our world is the history of the Internet site promotion is a website for the record number of sites the relationship between websites and web site development process classified site

About 网站 (Website) refers to the Internet, according to certain rules, the use of HTML and other tools to create content for display a particular set of related pages. Simply put, the site is a communication tool, like bulletin boards, people fought for what you want through the web site to publish public information, or using websites to provide online services. People can visit a Web browser to obtain the information they need or enjoy online services. Many companies have their own websites, sites to promote their use, the product information dissemination, recruitment and so on. With the popularity of web production technology, many individuals have begun to make personal home page, they are usually producers to introduce themselves to show the place personality. Also provide professional business website produced by the company, usually the company's Web site provides people with information on all aspects of life, services, news, travel, entertainment, economy. Early on the Internet, the website also can save the simple text. After several years of development,timberland waterproof shoes, when the advent of the World Wide Web, image, sound, animation, video, and even 3D technology has begun to pop up on the Internet, the site has slowly evolved into what we see now look like illustrations. Through dynamic Web technology, users can also work with other users or site administrators to communicate. Some sites also provide email services. It is composed by the domain name (domain name called a URL or domain name), website source code and web space of three parts. Domain name (commonly known as URL); web space by a specialized independent virtual host server or rented commitment; Wangzhan space inside the source is on the site, showing front and website background for the site. Vivid metaphor: domain name equivalent to a family house number! Web site space is equivalent to a home, you can store a lot of things! Parameter to measure the performance of a Web site usually space from the site, site location, site connection speed (commonly known as Building site considerations: 1, the site's customer service group; 2, the direction and nature of the content of the site; 3, site description and structural analysis; 4, the site of the user experience; 5, earnings way the site; 6, the site future direction. Classified according to site classification of a programming language: for example asp 网站, php 网站, jsp 网站, Asp.net websites; according to the website's use classification: for example, portal (Portal), industry websites, entertainment websites; held according to the site by Category: such as personal websites, commercial websites, government websites. According to the site for commercial purposes Category: profit-based website (industry websites, forums,), non-profit based website (corporate websites, government websites) site search (eg Baidu) profit site profit basic models are: sell advertising,onitsuka tiger mexico 66, collect membership fees, brokerage fees extracted, the league proceeds. U.S. United States website revenue model user views an absolute maximum of five Internet companies were AOL (America Online), Microsoft Network, Yahoo, Lycos (Laika Si) and Excite @ Home (happy at home). At the same time, they are also one of the few U.S. companies on the Internet can be profitable. They have a clear common, that is, more than half of the revenue from advertising and electronic commerce. Yahoo's 1997 earnings, revenue mainly from advertising. Yahoo's business model can draw three circles: a circle is the media information in order to attract more users; a circle of personalized services, such as chat rooms, e-mail, audio exchange to prolong residence time of the user; the other circle is e-commerce, such as shopping, small business information, auctions, classified information and other trading requirements, to facilitate online transactions. In this way, users come to Yahoo, not only can see information, and can communicate, you can also buy and sell. Because the acquisition of Time Warner and AOL Mingzao global company, is the world's largest Internet service provider and the largest content providers. AOL is very rich in content services, shopping, news, health, tourism, entertainment and so on everything. Because of this, AOL users, the average online time from 19 minutes per day in 1996 the development of 64 minutes per day in 2000. There is absolutely first visited the nation and the absolute length of time the user online, AOL's online advertising and e-commerce revenue is considerable. Lycos development model is mergers and acquisitions, it acquired two years a number of network brand, thus becoming the fourth U.S. page views a network company. Excite @ Home is a provider of broadband Internet services company, which allows home users with the fastest speed of the Internet,buy timberland shoes, and get rich in network access services such as online news, personalized home page, online greeting cards. 60% of its profits from advertising revenue, 40% from access. Domestic websites popular professional services, is the direction can be considered. Site is also to be profitable, as it should have a core of general merchandise products or services, and the product or service is real, not virtual, is the functioning of the highly specialized division of labor is not a mirage in the sky things. Haier home appliances products to consumers, Nokia mobile phones to consumers, the website to provide consumers with what? All content and services are virtual, can not constitute the main profit, the site is not profitable. From now on the domestic situation, the site also confirmed this. On the one hand, the site can not find their core products or services; other hand, most users are reluctant to provide information for the website to pay. Demand is there, demand needs of people to development. What product or service can make money, can form a huge demand for Internet users willing to pay. Popularity of professional services is promising. In the domestic environment, the site offers a product or service can be profitable, depending on the following three points: first, the product or service is not popular? Most services are now online for a certain cultural level, hobbies, technology, geek, with little popular services. Search engine, personal home page, download the free software, for the general public is in trouble, because they hardly understand it. Largest market of ordinary users should be mass market, the development of such markets have a way out. Second, is there a substantial product or service. ICP is now in heaven utopia, content to do very beautiful, but can not provide real service, is vain. For example, purchase tickets online, and this is what is essential to airline tickets online are only, but also to lay off; and communications such as online check payment, people check their phones through the Internet, fax, network costs, and pay through the Internet . Third, the site provides consumer product or service is not usually the inconvenience. If consumers had a lot of consumer inconvenience, but the Internet completely resolved, then the site offers a product or service is a great market. Such as the opening line up investors to the exchange, online accounts do not need so much trouble; phone number if you want to check in the Yellow Pages on the turn will be very convenient, take some time, just type the words in the online search, a few seconds out the results. Profit model of the development site in advance diversified profit model to conform to industry development: The following is a for profit models to expand the experience: 1. Manufacturers sponsor: This usually is the site for the production of a hosting provider banner, to offset or reduce the rental cost. We also need the specific operation with the host provider coordination. 2. Advertisement: Currently Baidu, Sohu News, eBay, 21cn other sites offer pictures, text link ads cooperation, we can directly e-mail with links to their advertising department. If your page views and site content in line with their requirements, opportunities can be obtained. Note that the advertising section of the color and style as much as possible together the style of the site itself, in particular, to maintain the same tone, if the addition of the advertising impact of site visits to more harm than good. In addition, do not recommend the use of pop-up ads, the one that advertising is likely to cause resentment visitors, and secondly, the introduction of Windows XP SP2, the pop-up ads will gradually withdraw from the stage of history, which is the general trend. 3. Other forms of income: such as your personal website a position to do this step, you can consider with large sites and even traditional manufacturers to organize activities to diversify income sources, etc., and you are not at this time to find customers in a passive And this time you've accumulated a lot of experience, the site of the future, you should have your own plan to not have to worry about more prosperous wealth. If you feel that site has no more room for development, then transfer it to large websites. Site plan site planning company include the following: First, the construction site of a former market, the relevant sectors of the market what the market what kind of features, whether we can conduct business on the Internet. 2, the main competitor of the market, competitors and its Internet site planning, functional role.
site-building process
3, condition of the company's own analysis, company profiles, market advantages, which can be using websites to enhance competitiveness, building capacity of the site (cost, technical, human, etc.). Second, the purpose of building site and Function 1, why create a site, is to establish a corporate image, promotional products, e-commerce, or the establishment of industry-based site? The basic needs of the enterprise or marketing extended? 2, the integration of company resources, determine the site features. According to the company's needs and plans, to determine functionality of the site types: corporate type site, application site, commercial-type site (industry-type site), e-commerce type of site; corporate Web site is divided into corporate image type, type of product promotion, online marketing type, customer service, e-commerce type. 3, according to the website to achieve the purpose of determining the site features. 4, internal network (Intranet) of the building and site scalability. Third, web technology solutions to identify sites under the site's functionality of technology solutions. 1,Vibram Fivefingers Classic Coke/Orange Mens Shoes, the use of self-built server, or hire a virtual host. 2, select the operating system, with Window2000/NT or unix, Linux. Analysis of input costs, function, development, stability and security. 3, using the DIY Website templates, website packages or individual development. 4, site security measures, Hacking, anti-virus program. 5, choose what kind of dynamic process and the corresponding database. Such as program ASP, JSP, PHP, ASP, NET; database SQL, ACCESS, ORACLE, etc.. Fourth, content and implementation of Mode 1, according to the website aims to determine site structure navigation. General business-type Web site should include: Company Profile, News, Products, customer service, contact, online message and other basic elements. More such as: Frequently Asked Questions, marketing network, Careers, online forums, English and so on. 2, according to the website purpose and content integration capabilities to identify sites. Such as the FLASH intro, membership system, online shopping system, online payment, survey systems, information search query system, traffic statistics systems. 3 to determine the structure of the site navigation sub-section of each channel. Such as the Company may include: President's Message, development, corporate culture, core competencies, the production base, R & D, partners, major customers, customer evaluation, etc.; customer service may include: Hotline, service, service projects. 4, determine the content of the implementation. Products using the dynamic program as a database or static pages; marketing network is a way of using the list or map display. Fifth, Web Design 1, Web design art design, web art design generally consistent with the overall image, to comply with corporate CI specifications. Note page color picture of the application and layout planning, maintaining the overall consistency of the page. 2, in the adoption of new technology on the main target audience to consider the geographical distribution, age, class, network speed, reading habits. 3, revised plans to develop web pages, such as six months to a year for large-scale revision and so on. Sixth, web design tools 1.dreamweaver, using and editing HTML, ASP, JSP, PHP 2.Frontpage aid when the same with dreamweaver, but dreamweaver personal feeling is good. 3.FLASH page requires the first screen select the 4.PS flow image processing software, the general picture page needs to have matched, PS is a very powerful tool models. 5.FW with PS were all image-processing software, but the bias and on the web page FW treatment. [Personally like PS] 6.Adobe company launched cs3 series, better compatibility between software. You can use this series of graphic effects on the web site for further modification of landscaping and optimization. VII, 1 budget, the cost of the initial budget Enterprises Website is generally based on the size of enterprises, establishment of the purpose, depending on the approval of superiors. 2, the professional establishment of the station provides a detailed functional description and pricing, cost of enterprises. 3, the website price from several thousand to ten thousand dollars. DIY Website if you exclude the template type (business website, large or small, must be exclusive, if the stereotyped image of a great impact on the enterprise) and the profiteering of the factors, the cost of website construction and function of the general requirement is proportionate. VIII, website maintenance 1, servers and related hardware and software maintenance, to assess possible problems, formulate response time. 2, database maintenance, effective use of data is an important part of website maintenance, database maintenance to be taken seriously. 3, content updates, adjustments and so on. 4, the development of relevant provisions of website maintenance, website maintenance will be institutionalized and standardized. 5, Description: The maintenance of dynamic information is usually arranged by the company updates the corresponding line personnel management; static information (ie no use dynamic program database support) is maintained by the professional company. IX Web test websites well before the test to be careful to ensure that normal browsing and use. Main test: 1, text, pictures for errors. 2, procedures and database testing. 3, the link for errors. 4, the test browser compatibility. Ten, website publishing and promotion plan for the site above the main content, according to different needs and the purpose of establishment of the station, the content will also increase or decrease. The beginning of the construction site must be careful in the planning, establishment of the station in order to achieve the desired objective. Current Situation CCID-MIC Wangzhan If 1999 is the year of e-commerce into the warm-up period, then the development of electronic commerce in 2000 is the heat period. B to C, Cto C has started rapid development. It is particularly worth mentioning is that the second half of 1999, the booming auction site e-commerce has brought people from the concept stage of the real development stage. Since then, the number of e-commerce site, the scale has entered a period of highly inflated, however, the creativity of e-commerce sites are far from being maximized. According to CCID statistics, so far, in e-commerce sites, only to have reached more than 800 shopping sites. One site for online shopping accounted for 七成 above. The following is the current state of e-commerce class website. First, an e-commerce site classification 1. E-commerce Web site provides the type of service class 2. Classification of e-commerce classes online store website to the largest number of online shopping categories, and its focus on computer hardware and software types of goods, books, audio and video products, household appliances, communication equipment, gifts, clothing apparel and other items now. Most Comprehensive shopping mall contains more than commodities. In addition, there are some online stores. The specific classification of stores shown in Figure 2. 3. Online Shopping Mall and consolidated ratio of two stores, shopping sites online shopping, it seems today, has become a fashion, we often hear certain people buy a movie ticket online, a book, a CD and so on. E-commerce sites can be consumer market potential. In a recent survey shows that more than 7 percent of people think that online shopping is worth a try. If you want this part of the potential users a real user, first, depending on the popularity of the Internet and website ease of use; second, depending on the degree of the information society as a whole; Third, in terms of the site itself depends on its creativity. Today, the shopping site following major problems: 1. Currently, the vast majority of e-commerce sites are not the full sense of the e-commerce site. Although the vast majority of current e-commerce sites in China have been achieved to accept orders online, the online payment service, but is still used by most users online ordering, a way to pay off. Also, the current site and their suppliers and distribution units are mostly used in the traditional way of communication, efficiency is relatively low. 2. Commodity prices and there is not enough competition. Online prices are not very competitive, most products plus shipping and traditional mall after prices were flat, and some computer hardware products and communications products prices even higher than conventional market prices. 3. A confirmation of a payment order for a shipment of a delivery of a certificate with each link does not close, often divorced from the phenomenon. There was a problem, the survey more difficult. 4. One-sided pursuit of the number of registered users, rather than the actual value of the turnover rate; one-sided pursuit of quantity of goods, regardless of efficiency. This is the Internet is a waste of resources. 5. Lack of creativity. Blindly follow the successful model the site, making the e-class website showing a Development of anything has its own internal reasons and to follow the rules. E-commerce in the Internet economy as the most active part of the same rules should be based on the attention economy as measured by the standard. Network has been able to all aspects of our social life have a profound impact, is in its use of technology and effectiveness. E-commerce website and prosperity class. The core is not just the user's click-through rate, customer loyalty is one of the criteria measured. Customer loyalty is the site with practical and effective technology tools and services can be built based on the. Therefore, only the rich content-oriented rather than result-oriented approach is not desirable called: emphasis on the meaning of creation is not an acceptable used. If the e-commerce site stuck in Third, e-commerce e-commerce Website Services Web site is to provide a platform for trading and providing services on the platform website. Such sites occur early in the development of electronic commerce is very normal, because China's Internet economy has not really in direct economic model, but also as a support agency. The mediation model is not a traditional agency model, it is to a certain stage in the development of the Internet produced, and with the development of the Internet, its role will change, but will not completely disappear. Fourth, business class e-commerce site information site business information provider, is to provide dynamic information as the main feature. It appears the same with e-commerce service provider, has a significant stage. The main services it provides as follows: tender and buy, sell center, quotations; classified information inquiries supply and demand; online transactions; transaction information publishing and retrieval platform; Bto B discuss the places and services; Business News; online virtual booth; market dynamics introduced brand recommended; product prices, pricing, business directory; price policy, sentinel surveillance of goods and services prices; scientific and technological achievements, patents, technology, human resources information; libraries, movie. Existence of e-commerce information site bigger problem is the use of information resources was inadequate; slow update speed is slow; lack of information integrity. These have seriously hampered the development of such sites. Fifth, the Chinese auction site auction site e-commerce's contribution to China can be described as contributed to many Chinese people are started from the contacts into the auction site e-commerce. Perspective of the development from the auction site, only the end of 1999 more than a dozen, and now has more than 80. The type of auction has become increasingly rich, mainly in computers and related products, household appliances, communication equipment and other items now. At the same time there are still some auction sites have the characteristics have emerged. Such as specialized auction domain names, art, electronics website. Chinese auction site is also a wide variety of price negotiation, collective bargaining, Yiyuanqipai, special sales and other promotions. In the auction site operators who will be most of the money into advertising, we do see that more ordinary people into the world of the Internet. But for now, the site whether from businesses participate in the auction or from individuals who participate in the auction are difficult to collect a certain fee. While encouraging the popular auction site, but the lack of features is its fatal weakness. Into the auction site, we found that 60% of the basic classification of the site similar items, and a considerable number of sites in which a small number of items, so it is difficult deals happen. The number of netizens in China and consumption levels and a large gap between the developed countries, in this situation under the auction site stations rely on to survive? We believe that the way to survive is to create demand. VI, industry information + shopping Wangzhan of such models, mixed-mode site developed very rapidly since 2005, web-based content to trade information, ingenious product's information into the industry information, so that site visitors on the product information seeping through, ultimately consumer spending. If medical examinations network, test and large sites. VII Conclusion Looking at the status of various types of e-commerce sites, which show a lot of good business ideas and business philosophy, there have been many good business model. But we are still faced with payment, delivery and other troubled. Our e-commerce website should not be limited to 8.9 million potential users. It's all user groups should be located in the urban population and a considerable part of the rural population basis. This part of the development of potential users, but also the way e-commerce site to survive. At present, there have been closely related with people's daily life e-commerce sites, their services include: online payment, online banking. Online booking and so on, but the potential demand for the development of e-commerce is not enough. Why e-commerce site to some fixed pattern hugging tightly while the huge demand for space users turn a blind eye it? The fundamental aim is to facilitate e-commerce consumers, facilitate business, improve efficiency, reduce costs, and the current number of e-commerce site operators are just ignored it, blindly follow some of the existing model of success. Do not talk about innovation and success! What is the official site? 1, means the site theme set by the representative site for the interested users to set different from the site. Such as: film company set to introduce the film unit's Web site, can be called the film's official website. 2, the site agents theme areas, the production of web pages can also be called the official website. Such as: South Korean online game agent from Taiwan, the Taiwan agent to do the website known as Taiwan's official website. 3, refers to the site set by government departments, but also can be subdivided into the following differences: the official】 【: public sector areas, and more that the Government. 】 【Semi-official: the official forces with civil society organizations. Unofficial】 【: All institutions of civil forces. What is a portal? Portal (portal). Intended to correct me door, entrance, now used for Internet portals and enterprise applications portal. What is a personal website? Website is due to some interested individuals or groups, with some kind of expertise to provide a service or to their own works, display for sale of goods the production of an independent space domain site. WAP Site Overview: WAP (wireless communication protocol) is a digital mobile telephone, Internet or other personal digital assistant (PDA), computer application for communication between the open global standard. The birth of this standard is the result of efforts of members of the WAP Forum, WAP Forum in June 1997 by Nokia, Ericsson, Motorola and wireless Planet (Unwired Planet) got together and formed the. The goal is to WAP WAP this technology, it can be a large number of Internet information and introduces a variety of services to mobile phones, PALM among other wireless terminals. Wherever you go, when and if you need information, you can open your WAP phone and enjoy the endless online information or online resources. Such as: comprehensive news, weather, stock market dynamics, business reports, the current exchange rate. E-commerce, online banking will also be one by one realized. You can also get sports results anytime, anywhere, interesting and humorous story of the entertainment, to add fun to life, you can use online booking function, the living arrangements in order. WAP protocol includes the following layers: 1, Wireless Application Environment (WAE) 2,onitsuka tiger store, Wireless Session Layer (WSL) 3, Wireless Transport Layer Security (WTLS) 4, Wireless Transport Layer (WTP) which, WAE layer with micro-browsers, WML , WMLSCRIPT interpreter and more. WTLS layer encryption for wireless e-commerce and wireless data transmission to provide the basic functions of security. Web site traffic is often said that the site traffic (traffic) is the site's traffic, is used to describe the number of users to access a Web site and the number of pages viewed by users and other indicators, commonly used statistical indicators, including the site unique users, total users number (including repeat visitors), the number of page views, page views per user the number of users on the site, the average stay time. Web site operators is the Internet site, Web site operators of product management, content operations, content updates, marketing, operations management and other related work. Broad sense includes site planning, product development, Internet marketing, customer service and many other links. In the narrow sense, especially in the construction site operation management after the completion of the work, such as content planning, marketing planning and customer service. Web site operators operating strategy Strategy website: development of the current trend of China's Internet, website operators should be integrated into the overall business enterprise system, the mechanism of the network with the original combination, in order to play web sites and commercial potential of network marketing. So far, read many articles on the Web site operators, many are described only for a particular aspect, such as the increase website ranking, website optimization, website promotion, very little systematic introduction to Web site operators to see the article. Here's a site from the pre-planning, mid-production and post-operation to talk about three aspects of Web site operators. The first stage: market research, site planning Web site operators, by definition is to start a Web site marketing strategy for the realization of market-oriented operation that refers to the network marketing system in the latter part of the site all the work relating to the operation. First, before doing the website site to do some accurate positioning, the ship is not which side the wind direction will not be the wind. So your website with a clear head to establishment of the station is the first step. Localize to the site when the person with decision-makers to discuss the company to make the top leadership in the direction of development of the site can have a degree of certainty, while the best with other departments to mobilize participation in the discussion, the position from the company made good time see Italy , incorporated into planning to go. The quality of a company and sector work closely is whether the combination has a great relationship! Clear establishment of the station early in the purpose of information gathering and site targeting, they began to collect the views of other departments combined with the company, combined with the actual situation of the company, so the site can play the biggest role. Key: Planning to consider a comprehensive pre-planning step is the most crucial step, because it is site will be for the company, so they can collect the opinions and ideas of other sectors is most necessary, this step needs to be sorted into a document, you can let other sector with the sector needs to submit a column in the online open plan, this plan does, we must consider the full, because if we want to sites for a formal site to operate, then do a column for each settings should be planned, if not fully take into account will lead to new additional content after the sudden destruction of the overall site plan and style, this does not mean that the site is not allowed to add the part after forming, just the process of adding when combined with the site need to come and, it is best to consider a comprehensive plan had! Specific sub-part plan, from other departments to collect relevant information after its finish, finishing later to find key, according to the company's business focus and focus, combined with site targeting to finalize the site, which requires several sub-sections may because the column will start eventually need more and thus difficult to determine which of several, which in turn is a process of discussion, and everyone together to speak out their opinions, with repeated comparisons, to finalize the contents of the classified form Wangzhan part of the tree clear mission for the expression of a list of site structure. Sub-sections are classified in the same way and then to discuss the second floor section under the sub-columns, classify it, and one by one each of two sub-sections to determine the main page of what specific things need to put the secondary section below small part of each release what needs to allow part responsible person can clearly understand every detail of this column and each column, we discussed after completion, should be part to the person in charge written in accordance with the results discussed in section planning book, part planning book requires written detailed and specific. And a uniform format to prepare for Wang Zhan on file, this plan is the first version of the book, later in the process of production problems in a timely manner if changes to the planning book, and also need to keep files. Planning book requires both electronic and written version. The following plan is the need to talk about design to the specific content of the book. Each part of the planning book should be a unified format. The first is an overview section, including part orientation, part purpose services such as, sub-part settings, home page content, page content! This part of the play the role of an index, so that the leaders can part seemed to have a general overall grasp and understanding. Second, the details for the columns of each sub-section details of the column is to describe the specific circumstances, including the names of the various sub-sections: part purpose (the purpose of clearly written handle part) target (to clear part of the development to better achieve the purpose for doing what the specific content) content description (detailed description of the specific content of the book section) Source (note the contents of the section What is the source to ensure that the part will not be carried out without the contents of the case) to achieve method (about the specific methods to achieve this part) the problem (section head of the planning process in part in mind, the current outstanding issues) Highlights (Highlights artists or programmers who need to pay attention, or require a combination of place, but also part of the sub-columns planners good in these areas see Italy) Third, the relevant part of which is to illustrate this column and other part of the integration between the communication, the reason to have this one is to through the various links between sections to enhance the integrity of the site. Fourth, the reference site, indicating which sites the reference section, or can refer to what sites. And be sure to refer to other websites which explain the advantages and where are we in the construction process should be noted. Not only written on a website on it! The ratio between the image space factors shown. Next. Video. Note to users to participate in site testing. 2. 3. 4. 5. 6.相关的主题文章：


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