Planning Tips domestic websites fry!
very interesting article out to everyone to share the next. In reality, I have come across a lot of really crook-style marketing, ignorance-style planning.
I am a layman, so it was not an honest shop and go to do business planning. But, now my mind is always thinking of things planned to spend the most time to do the aesthetic work is a living, but unfortunately the fact that he was just a business!
early as two years ago I used A considerable portion of sites in the Internet age is reached the point of madness deceive, attention economy into the economic hype, deception economy! Do not know what business leaders should bring to the enterprise where? Status
planning errors: a call two fried three equipped to understand.
one said: cry!
their visibility does not necessarily lead to corporate reputation, brand reputation is a key indicator of gold. Take the time to look to know how many Internet sites in the name of the first flag, shouting slogans largest, even though consumers have yet to agree even know. These companies do not understand in a consumer confidence, or to pump myself up! Some people say that the more content companies do not scream the more joy! When a large number of second-class enterprises in the enclosure when the shouting,
I jump from 11th floor, the first brand enterprises in China - Haier Group is down to earth to implement his own international strategy, Hanwang Technology has been authorized application of Microsoft's efforts in advancing the core technology the process of China's information communication products.
second is: fried!
when some companies Hanlei the time, felt the taste was not found favor with consumers, after speculation began to increase the company's heat. Like the people in order to avoid being offensive, so to remind you about to cross the road to see, but more than the hands of a But consumers will be satisfied with superfluous move it? Moreover, corporate reputation to bring consumers a certain company's products and services and the satisfaction of the enterprise itself or the loyalty it? Clever leather whose life? Quantum transport network in the bomb with the Who? NASDAQ is the feeling of surfing a wave more than a wave of low! I appreciate the pioneering spirit of entrepreneurs: When SOHU SOHU recognize YAHOO want to eliminate the time for the acquisition of the brand, Zhang firmly say no! When YAHOO domestic entrepreneurs say I hope many people care about or have the same passion for this and moved, can not replace the passion of the invisible hand, this hand about the fate of the enterprise. In the network economy for consumer business in the end what the real benefits, in the end the real needs of consumers can bring value-added product or service, still determines the rise and fall of the enterprise, it will not be the special role of the Internet and knowledge economy the arrival of change. From a pragmatic point of view, Sina appear to be more plain. Unfortunately, very few have such style of website.
third is: equipped to understand!
If the need to innovate traditional business planning, site planning of the special needs of innovation, and innovation was based on the trades and the characteristics of the Internet has in-depth understanding of what resources do know what I have, so the site will have a clear market positioning, in order to do this based on market planning, otherwise how can you plan!
emancipating the mind is a good thing, but it should also clear the process of innovation is bound to realistically cautious, and a training exercise in the exploration of a professional team. Not equipped to understand! But now if you just open a newspaper, must be able to see the CEO in a certain site to talk about the Internet, especially about the new economy, certain sites to create the first of its kind in China XX, the Chinese people how to meet new challenges, electronic Business in China, how to articles of their own little in-depth discussion of market positioning, giving the impression that suddenly, such as the night the north wind, the smoke of Montreal CEO, site planner is a dime a dozen! Internet access fees to drop a price, press releases floats when greeted, and made people thought it was the son of wealthy Which sister married with a sub. Between the immediate interests of the people quickly pass the message in fact, there is no need to play what a waste of human resources mystery.
why so many do not grade and unrealistic planning? Planners, but off, the game is of course the planning work.
planning of the behaviors: an ignorant fool
second copy of a third, saying: fool-style planning:
mislead public opinion, deceptive planning is the most responsible plan that feel sad. This plan is the first name of the basic mode of moving the slogan, please visit one or two officials made one or two Buguantongyang's speech, coupled with the company name. What is more, pull the old liberated areas should go to two children. Recently, there do not know who comments about the a revolutionary class, the most annoying boy in Jinggangshan mailbox message board, at the same time, the words of advocacy activities with the same meaning. Chennai is not just popular,
遇到你是我修了三辈子的福,倒了八辈子的霉! I really do not understand that these people are planning how to think! Really want for the old kids do something practical to come up with a little fee for the old hype give him some children's learning materials they need to improve children's learning about the conditions. Old quarter of the children will remember you, old liberated people will be grateful to you, you take into account the social and economic benefits too. Maybe after the kids are old area but to go back to the outside world is wonderful sigh. So do not know planning to get down to do a good job building their own websites, so draw a tiger not a like a dog, a laughing stock! Of course, I do not think these people have the subjective intent.
second is: copy-style planning!
Meili Snow Mountain, Dengfeng you can challenge the limits of human, I am a Chinese Mount Everest will show the Eagle style! You Peoples pride night,
哥伦比亚泥石流已致46人丧生 仍有100人被埋, I meet thousands of Friends of the Grand Hotel XX! SOHU creativity is really the first time for the industry innovation, and received good results. Yet still some people like to copy HUXIN worship, playing some small smart, do not see additional investigation in the news SOHU's success. Recently, some websites and playing the star card, first Jen powder debut, Leaving aside his Faye Wong Nicholas Tse also the Playing with fire in the end is the star of the site, or site made a star of the star, it is worth thinking! The proportion of the student-access contemporary indeed high, but these stars have their idols and life is the pursuit of it? After three times more difficult to imagine that the few things the site has nothing to rely on a star to keep people lived popularity. Play these games are played less than a decade now also play the NetEase community sentiment. Those who have their own copy of, to a Copy-type plan may be very proficient in
third is: ignorance-style planning:
click rate on the portal is important, but ultimately depends on the professional website for actual sales, market share, sales profits and other indicators, paranoia CTR will not get a better cost performance. Great way to make users registered, the registrant does not mean that any preference for the network. Such as collective bargaining, discounts and other good friends of the business model attractive to users in the long run than the kind of model will be attractive flat site alone winning the appeal. It is important to emphasize that: The Attention Economy is in product quality, service economy has been better, and enterprises in these areas only after there is no significant difference compared to attract customers attention by the way by the distance from the economic model. This is a considerable number of enterprises in China is obviously not practical, the emerging self-construction site management and so obviously to be strengthened. So the attention economy is not speculation the economy, or is poorly directed.
above analysis shows that many of the planning case in the domestic level is too low, in the case of the image of doing business, many business people in the planning of thinking and planning is still at the point to two sensational, as idea of the content and the relationship between the company's corporate culture will not be considered. Therefore, little effect or the opposite.