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profit maximization (L2)<br />A possible goal for a firm implemented by setting prices SO that MARGINAL REVENUE equals MARGINAL COST. When, at the margin, revenue is greater than cost, total profits could be increased by further output; when costs are greater than revenue, total profits decline. In the diagram the total profits curve is plotted by calculating the vertical distances between the total costs and total revenue curves. Up to output OM total profits are increasing as marginal revenue is greater than marginal cost; after output OM marginal cost is greater than marginal revenue and so total profits decline. At OM, where total profits are at a maximum, marginal revenue is equal to marginal cost. Traditionally regarded as the central aim of the capitalist firm. & Total costs<br /><em>See also:</em> managerial models of the firm
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Cowles Commission (B2, CO)<br />US econometric research centre founded in Colorado Springs in 1932 and then moving to Chicago University in 1939 to avoid the Colorado state income tax which affected its publisher benefactor. It was noted in its early days for the distinctive econometric methodology of HAAVELMo and his followers which concentrated on the problems of simultaneity, identification and estimation.<br /><em>See also:</em> econometrics <br /><em>Reference</em><br />Haavelmo, T. (1944) 'The probability approach in econometrics', Econometrica (Supplement) 12: 1-115.<br /> Hildreth, C. (1986) The Cowles Commission in Chicago, 1935-55, Berlin: Springer Verlag.
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