Why companies and users prefer digital printing?

Digital printing has made fast inroads into the bastion of traditional printing methods, capturing the market and now dominating the industry. Use of digital printing is of importance to both the organisations which make use of the printed products, like mouse pads, custom hats, etc and also for the companies which provide these services. Have you ever fathomed what reasons have been responsible for the extensive use of this method of printing?
First, digital printing makes use of the computers all along, from the designing to the finished printed product. This enables creation of high resolution and clear designs with excellent colour gradations. The same can then be printed on the desired objects.
Second, due to high resolution printing, this method gives far better clarity than the other methods. So, for printing the thank you cards, brochure or any other paper or non paper based products, the amount of clarity in prints is greater in this method.
Third, digital printing is possible to be done at the household level and also at a commercial scale. In fact, most of the small home-based businesses have come up which offer these services. So, you can get the t shirt or the custom hats or even brochure to be used for organisation, printed in small set ups.
Fourth, this method does not require much of manual labour. You need graphic designers and machine operators but you do not need employees in tens or hundreds to work on other printing methods like screen printing. This reduces the associated tensions and removes the element of manual errors. It produces uniformity in print designs, in dimensions and size as well as colour usage.
Fifth, this method makes it possible to have a number of different products printed which was not possible to do earlier. You can have the prints on mouse pads, thank you cards, brochure, invitations and greetings, t shirts, mugs, metal products and many other products which are made of different materials. So, printing on different surfaces, which was not possible earlier or was done with difficulty and the quality was not good, is now possible with excellent quality photos.
Sixth, another important feature of this method is that this can be used on products which are already made. So, you can have the prints developed on ready made t shirts or even on custom hats. Some other methods of printing may not be able to do produce printing on ready products.
These are some of the advantages which are offered by the digital printing technology. Today, if any company wants to grow rapidly, investment in this technology is required. By doing so, the companies can not only improve the quality of prints but also increase their product portfolio to meet many demands of the customers. The customers too prefer to use this method if there are many colours and gradients which have to be brought out in the prints. Digital printing is, therefore the natural choice for both the service providers as well as the users.