Shopping Location of the 3 principles

one. mall location of the three principles
1. Convenient for customers shopping mall to meet customer needs is the intention of business, so to determine the location of shopping hearts, you must first consider the expedience of customers shopping, this mall to meet the following conditions:
(1) transportation. , Near the station in the quondam focused ashore lots of travelers, the crowd liquidity, the turnover rate. If the intersection of several stations, the higher the mercantile merit of the lot. The opening of the mall to select in such areas as customers ambition be competent to assist the purchase conditions.
(2) near to the mobs gather, irregular shopping tin be handy because buyers, such as cinemas, shopping avenues, parks, attractions, distraction, and additional passenger districts, where customers can enjoy shopping, leisure, entertainment, tourism and other service facilities, namely the best location to elect the beginning of the market. However, such is the lot of the gold business, the lofty spend of land,GHD Carry Case & Heat Mat, land amounts price of massive, competitive merely also muscular. Although the business benefits which is nice, but not appropriate for entire shopping malls, generally merely suitable for large-scale comprehensive shopping mall alternatively a distinctive development of the vocational shops.
(3) densely populated areas or organs and units in condensed areas. As the population density of these lots, and the close proximity of the customer saves period and effort shopping more convenient. Store residence if elected in such sites, will have greater entreat to customers, it is simple to cultivate a consistent user base.
(4) comply with law and the flow of passenger delivery center segment of the crowd. These lots meet the customer's lifestyle,GHD Pink Limited Edition, the natural formation of the
2. Conducive to the development of shopping mall location to open up the ultimate goal is to achieve business success, so we should focus on the following aspects to consider how to facilitate the business:
(1) to increase market share and coverage,GHD Diamond Flag 2011, to facilitate the corporation long-term development. When shopping site not only to examine the current market location; but also from the viewpoint of long-term behalf to think if to amplify the scale, whether whichever, aid to improve market share and coverage, and often promote its own power based on the open market.
(2) is conducive to the formation of integrated services, play traits. Commercial networks in alter sectors set the requirements for different regions. Shopping by the site, must be integrated into manufacture characteristics, consumer psychology and consumer action, detailed to set the network location. Especially the large division category should be comprehensively integrated shopping malls full consideration of the district and manifold business services features,GHD MK4 Pure Straighteners, in order to achieve multi-functional integrated advocate to create features and advantages of the enterprise and create the corporate picture.
(3) is conducive to the rational union of merchandise delivery. Shopping site not only to pay attention to scale, but also to the pursuit of economies of scale. The development of modern business, necessitate centralized purchasing, centralized supply, uniform allocation, which help to dwindle procurement costs and transportation costs, reasonable blueprinting transportation routes. Therefore, the choice in the market place should be as close to the transport lines, this would either retention costs, but also timely procurement of goods and supply organizations, to ensure namely normal business activities.
3. The greatest economic benefit for the location selected to meter the merits of shopping the maximum momentous criteria is the business the competence to acquire good value for money. Therefore,GHD IV Dark Straighteners, the network must be profitable to the alternative of location treatment, to ensure best value for money effected.
II. shopping mall site location of the 4 procedure selection, generally followed the retinue treads may be:
(a) of the culling area, select mall shop location, 1st find the target market,GHD Red Butterfly 2011, nail the service object, and then relying on the target market, consumers choose to set shop area. On the other hand, according to the size and grade of corporate management, corporate return on investment calculation, on this root to be chosen cautiously to determine the position.
(b) of the drawings - to find the best position to determine cache locations, it should draw a limn of the region, and marked the area of ​​existing commercial networks, including competitors and complementary market, should also be marked on the existing commercial architectures, traffic concentrated location, vehicle and passenger flow intention, traffic routes, to ensure the accuracy of decision-making shop.
(c) of the basic mart research shop in the market to make sure the local position, you have to carry out a detailed market research, demonstrate the accuracy of place decisions. In the market research process, we should pay care to the statistics of the scrutinize, and the timing and content of examine sampling for required to assure the reliability of survey file.
(d) of the characteristic implementation of the development and implementation of programs to determine the specific location of shop, you need to collar the chance to invest in shopping malls. How to begin you need to develop a practical implementation of the program and to implement them.