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Old 05-14-2011, 07:17 PM   #1
mo99418tt
 
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Default The trend of mass consumption of fast food into NO

long as the Chinese people to develop eating habits and irresistible delicious Chinese food, although the Western fast food in China has a good development, but the future is the development trend of Chinese fast food will still be dominant. Ramen focus on the features is the original cup steamed rice, to br> NO.2 chain fast food industry in the future development trend of

chain management not only improve efficiency, reduce costs of operation,Burberry Online Sale, more importantly, can help companies break through bottlenecks in the development of the management. chain with cost advantage, price advantage and service advantage,Burberry Sunglasses, brand advantage, there is a strong competitive edge, it should be the business model of the major food and beverage industry development. In recent years, Kung Fu fast-food chain, Little Sheep chain go quite so sound, has become .

NO.3 catering industry profit era After landing, store data operations, enhance the average human of 15% -25%, even more gratifying is the human cost reduction and profit has improved tremendously. In other words, to bring through the information management model and innovation and change management tools, the current food and beverage industry in which the

restaurant competition in the market will finally be back to the end the competition between the brands, who's stronger brand power, who can have a broader market, the brand power to become the crucial point of catering enterprises compete in the market. brand force is also absorbed the most crucial elements of the consumer, as people dining environment, experience, work and other aspects of the request higher and higher, many people like to pick some both enjoy a good dining experience, but also very face, but also to eat at ease.

NO.5 Chinese food and Western food is becoming integrated

than in some developed economies do to the city, many local food businesses with a number of really thought it was a foreign brand, we can see, the is even more broad, innovative operational channels are also becoming more diverse, catering for the local brand of innovation that provides a lot of warning.

NO.6 word of mouth marketing, network marketing and other practices will be widely used

Now, word of mouth marketing is the catering industry have emerged. For example, is off to the the development of professional bias is wild. improved dishes as a career. These occupations are now very popular, not ordinarily are some economically developed cities, it is a hot career. is also very important to the patrons, it is to see this, many business enterprises are also taking advantage of food, This is an innovative word of mouth marketing. In addition to word of mouth marketing, the network marketing companies are increasingly being re-read, Web search became an important means to implement one of the people through the Internet to search for my favored by restaurants, food is already Many see the scene of the.

NO.7 capital expansion, mergers will be the annual drama of the year 2011

when it comes to fast food chain, everyone can tell a bunch to: Kentucky Fried Chicken , McDonald's, Starbucks, Haagen Dazs, Pizza Hut ... ... Yes, I am afraid that these foreign food brands that people first thought. but in recent years, well known Chinese food chain more and more, and more number of trends. For example: South Beauty, Tan head, Hunan, Hubei, love, little sheep, shelter, a tea one, Kung Fu and so on. now at home and excellent food and beverage companies have begun to refine management techniques, reporting food patents, accumulated brand the value of integrating upstream and downstream resources. financing the expansion into the restaurant industry at home and to accelerate the development of new models, Little Sheep, South Beauty,Tiffany and Co Outlet Online, Lao Niangjiu,Gucci Sunglasses, taste thousand stretch surface, Hong Zhuang Yuan and other public catering has to absorb funds, the rapid expansion of the catering industry is one of the representative cases, while in 2010 more companies involved in food, fancy fast food model of development, but also to promote more step toward the restaurant industry.

NO.8 joy, private kitchens , Private Hall, into a consumer hot toward vegetarian.

consumer income increased demands on health increased more consumers face toward the stream. dining format in 2010, several new formats are being progressive movements.

NO.9 environment, human culture

traditional restaurants, the decor may be more focused on luxury interior or health. and unconsciously, culture has become the restaurant industry an important element of visual decoration. restaurant dishes not only reflected in the grade, price, service, is also reflected in the environment. There is no doubt that in style, service almost all circumstances, Museum of Mao Zedong hanging in the room, Hunan landscape hanging axis, red pepper string; Thai restaurant decorations statues, elephant jewelry, wood carvings, tropical fruit; Japanese restaurant or Japanese pub hanging colorful murals, wood sliding set doors, tatami rooms and unique, have a good interpretation of the importance of human environment of the restaurant.

NO.10 positioning

fine dining on traditional businesses, distinctive The food tastes the conduct of the enterprise. China Shandong, Sichuan, Jiangsu, Guangdong, Zhejiang, Fujian, Hunan, Anhui and other local cuisine is as well-known eight. attention to local flavor, with specialties, there will no doubt attract customers capital. In fact, this emphasis on the practice of taste in the restaurant industry more than a decade has been common, even today, that is, most catering enterprises in the first publicity Road. but the taste is too easy to be copied features, and once marked the beginning is has become a common feature, a large group of business itself is very difficult to break out of similar restaurants. For example, the rise in Shanghai, Hunan,Chanel Handbags, Hunan Restaurant suddenly everywhere; Sichuan hot pot is accepted, the same spicy Sichuan hot pot restaurants everywhere; Bullfrog Griddle flourishes while, but now eating out, there are seven of ten restaurants you can eat this dish, who remember the very first popular from where to start? overview of the ten trends of 2011 can be found a characteristic , that is, consumer demand for food and beverage market,Hermes Birkin Bag, the changes are taking place quietly, fast, personalization is becoming a trend in restaurant chain will focus on the changes, start change.

1, consumption trends: mass consumption become a trend, private kitchens, farm food become a trend;

2, catering enterprises: targeting the increasingly refined; committed to building the brand; A chain mode of operation; capital to strengthen the operation of merger; using network marketing techniques, like competition in the future to maintain its market position.
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