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Microsoft sent a bunch of its top search execs to San Francisco on December 2 to present off far more of what;s part of the Bing two.0 drop refresh with the corporation;s search engine.Microsoft announced the Bing fall refresh on November eleven and mentioned to expect the new functions to get rolled out more than the coming weeks. To become obvious,Office Pro Plus 2010 Serial Key, Microsoft doesn;t like to call these Bing 2.0, but that;s what staff in the provider dubbed this update previously this summer; Microsoft officials choose to contact these characteristics examples of the “continuous improvements and updates” to Bing.According to reports of folks inside the San Francisco audience, Microsoft execs demonstrated a number of new visual-search add-ons, the new Bing Mobile search client and Silverlight-powered Bing maps. They also showed off “entity cards” and “task pages,” two additional ways Microsoft is attempting to differentiate Bing from Google, presentation-wise,Microsoft Office Professional 2010 Key, and to make searches far more relevant.Microsoft officials told attendees that Bing;s greatest growth is coming from the 18-24 and 25-34 age groups,Office Home And Business 2010 X64, to whom videos,Office Professional 2010 Activation, shopping and image lookup are all important. Microsoft execs told event attendees that 50 percent of time in search engines is spent on sessions that are longer than 30 minutes and 60 percent of sessions include four queries or a lot more. (I;d posit the length and number of queries could be related to the difficulty of finding the information being searched for, but that didn;t seem to come up in today;s remarks.)Microsoft;s own internal survey found these to be the most popular queries from Bing searchers:
Given these stats, it;s not surprising that Microsoft is focusing on optimizing around visual lookup, video search and local mobile searches (and less so on general informational queries).So what, exactly, did Microsoft indicate today? Microsoft provided a lot more details via a Bing blog post and e-mail follow-up from a spokesperson. On the short list:* The beta version Bing Maps that uses Silverlight and Photosynth imagery,Office Home And Business, available today. There;s also Twitter Maps “for real-time updates by area and Local Lens featuring hyperlocal, neighborhood content.”* A new Bing Windows Mobile app that includes improved auto-locate and voice lookup that is due to get rolled out more than the next few days.* A new Bing toolbar “which flags online content and alerts you when you;re about to make a purchase that qualifies for Bing cashback.”* A social-network Visual Search capability that integrates Facebook and Twitter. It;s “coming soon,” according to Microsoft. (Microsoft announced and began rolling out Visual Lookup this past fall.)It will be interesting to see what Google announces on the search front next week on December 7 and whether Microsoft managed to grab any mind share by going out publicly with its latest demos days before Google holds its dog and pony show….