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Old 03-22-2011, 07:06 PM   #1
kon00sail
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Finding and choosing a Web Hosting company is not a simple task or decision. When choosing a Website Host,article4364, you are actually putting your online business in the hands of your hosting company/provider. Choosing the wrong hosting plan causes damage to your search engine placement. Selecting a Web Hosting Provider is like renting an office space. You want to make sure you do it correctly the first time. Of course, you can always move somewhere else, however, that's not an easy task to move your entire online business - including the damage that has been caused already. Here are some little known facts with regard to Web Hosting and how it can affect your placement or rankings in Search Engines (SERPS). Have you continously submitted your website without the search engines indexing your pages? And if it was indexed, but it's nowhere to be found on the result pages (SERPS) when you type your own keyword terms into these engines? Believe it or not, your Web Hosting provider might be causing this. Based from AltaVista's statement: "If being found via search engines is important to your business, be very careful about where you have your pages hosted. If the hosting service also hosts spammers and ########ographers, you could wind up being penalized or excluded. " Though, AltaVista is not the only engine strictly enforcing this policy against Hosting services, this is a common practice resulting to many sites to drop or even losing their ranking. Finding and deciding the right company for your Web hosting needs is of very important if you are considering your SERPS. Below are factors you should look into consideration: Shared IP hosting Several Web hosting company do not provide or include unique IP addresses to their clients. Their virtual hosting allows multiple domain names to be hosted by a single IP. Meaning, hundred domain names are using the same IP address. Imagine this,blue puma suede, you share an IP address with people or institutions you don't even know. For example, if one website is hosted on the same server as your online business gets blacklisted or banned on the search engine, then your Web site will be banned as well. Downtime Web Hosting Provider often unable to keep servers up and running 24/7, for this, searchers will not find your business site. The search engine spiders either will not find them. They will think that your site no longer exists and will remove it from their index. It will result for you to resubmit and wait several weeks or months again for the spider to visit or re-index your website. In case your website is already indexed and rank well, it will lose its position dramatically. Regardless who your web hosting provider, it is strongly recommended that you register for a free site monitoring service like EasyMonitor. This will help and alert you within minutes when your website goes down,fitch, enabling you to work on it immediately. Speed and reliability of your Website Hosting providerl depends on several factors. Always look for the following: - T3 connection or better - Assurance from system, network and power failure LOGS: Some low quality Web hosting services fails to provide access to raw weblog files. Make sure your Web hosting company gives you access to raw server logs. Server logs will provide you valuable information for your SEO work, including those that people are using to find your site, exact keywords they type into search box, and when the spiders revisit your site. Properly optimizing your website without it is nearly impossible. Some other crucial features include daily back up of your data, higher bandwidth and quality of their customer support - The space available for your site - Monthly transfer limits - POP mail server availability - Support for CGI, SSI, Perl, databases and FrontPage 2000 extensions - Secure server access 'SSL' - Anonymous FTP and - Shopping Cart Software. There are some Search Engines that are case sensitive, giving some new dilemma for web developers/masters. To get around this problem is to use keywords in lower case only. Most people always search in lower case. Very few cases where people capitalize even if the word is a proper name. Here are some of the most common myths: Myth: The most important factor in search engine rankings are the Meta tags. The truth is, many engines 'most notably Google' ignore meta tags completely due known abuse by many webmasters. The only importance placed on meta tags these days is actually the meta description tag, which will appear as the description for the corresponding page on engines that use inktomi data 'such as MSN'. Meta tags are virtually irrelevant in the ranking algorithms of the top engines- but many people continue to believe that they are the only optimization strategy that they need. Myth: It's impossible to do search engine optimization in-house. Fact: It often is done in house, and done effectively. This is typically when a large corporation hires in-house talent that is largely devoted exclusively to promoting the website. However, it is unrealistic to expect someone with many other job functions to do a credible job of SEO. Much of the skills are acquired through experience- and it isn't usually desirable to have someone "experimenting" with the company website 'especially considering that certain techniques can get sites penalized on engines or banned outright'. SEO isn't rocket science, but it also isn't something that can be learned overnight. When deciding whether to outsource SEO or do it in house, it is important to consider the actual costs involved. Often, when the necessary hours it takes to pay someone to learn on the job are taken into account, it is cheaper to outsource (and the results are almost always better). Only a careful evaluation of your goals and resources can determine the best course of action for your company. Myth: Sites must be constantly resubmitted to retain rankings. Fact: This is a scare tactic popularized by various submission services and software companies. In fact, it is a waste of money to pay to have your site resubmitted once it is already listed in an engine's database. It will not hurt your rankings to constantly submit 'or else people would submit their competitor's sites to get them penalized', but it will not help, either. Myth: Search engine optimization is not as effective as "traditional" marketing. Fact: In many ways, it is more effective. Companies often spend countless dollars on direct mail, television and radio advertising, and bulk email without a second thought. The common thread with each of these strategies is that the prospect is "approached" by the company, and that the company must reach a great number of people to find a few motivated prospects. On the other hand,puma soccer indoor, search engines can deliver highly motivated prospects directly to your website- people who have already demonstrated, through their use of particular key phrases, an interest in your products or services. Doorway or Gateway pages Doorway pages are pages that have been designed for one purpose only, to rank high in the search engines for a particular keyword and then direct the arriving visitors further into the site. Usually their design is relatively simplistic and includes a lot of text, but contains very little graphics or other fancy effects. Doorway pages focus on particular keywords and phrases targeted for search engines and serve as an entry page to visitors. These used to be a popular means to achieve high rankings with Search Engines, but recently, many Search Engines have started completely ignoring websites with doorway pages. Because creating doorway pages used to be so easy, especially when using programs that can automatically generate hundreds or thousands of pages in a heartbeat by using a simple template and merely placing the keywords in the right places, many sites lost control and created enormous amounts of them. The search engines initially tolerated this behavior, but as their databases started being filled with doorway pages they soon realized that these pages would quickly conquer the top ranking spots from normal content-rich pages. This would reduce the quality of their indices and lower the value of the search results, resulting in users abandoning the search engine. Search Engines such as AltaVista began removing doorway pages from its index and in some cases even banning the sites that were using them. Other engines followed suit and soon it was safe to say that the age of doorway pages, at least in the form we used to know them,red puma speed cat, had passed. Instead of focusing on doorway pages, you should focus on optimizing your actual content pages. Reliable Web Hosting with Free Domain Name http: //www. agxhost. com
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