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On why she started the campaign in 1992, Evelyn explained,
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First of all,
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new era caps, Evelyn and Elizabeth were two of the most glamorous people I think I’ve ever seen in real life. Evelyn wore black lace Oscar de la Renta and Elizabeth was outfitted in hot pink Badgley Mischka. Their makeup,
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nfl hats, was impeccable. What was truly impressive, however, was that their dedication to looking good paled in comparison to all that they’ve accomplished with this campaign. Evelyn’s BCRF is the real deal. It’s why the pink ribbon exists (They’ve given away over 110 million as of this year) and why the Empire State Building,
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It was really pretty. And so was the huge pink arrangement of limited edition beauty products. Evelyn’s favorite was a $25 set of lipsticks. Elizabeth favored a set of two double-ended pink lip glosses with a pink carrying case,
Baseball Hat, also $25. She also made a soy wax candle, which I loved. The proceeds of all Pink Ribbon products will benefit The Breast Cancer Research Foundation, and are part of Bloomingdale’s annual “Pink” campaign which to date has raised over $1.4 million for BCRF.
A big part of this year’s event was the incorporation of bloggers. “They have a huge reach,
red bull hats,” said Evelyn, “and we feel that we’ve got to continue to expand the opportunities to give more information to more and more women each year. People are blogging more than they’re reading newspapers.” On how doing these events and making appearance can actually make a difference,
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Benefits and Treatment of Zoom Teeth Whitening , Elizabeth explained,
Baseball Hat, “We make personal appearances,
baseball hats, we sign products and that works fantastically because we can get people involved. This time, we’re asking people to tweet about it. We’d love them to tell their friends to come pick up a [free] pink ribbon or maybe buy the one that I’ve got on which is twelve dollars fifty. It’s the keepsake one. It’s affordable and it’s beautiful.”
Ralph Lauren wasn’t the only prominent brand to (smartly) tap into online media audiences when spreading breast cancer awareness this month. On Wednesday,
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dc hats, hosted a worldwide social media event to benefit the Breast Cancer Research Foundation. This year, a handful of bloggers participated by recreating the campaign’s signature visual. Elizabeth Hurley (Estée Lauder spokesmodel) and Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation,
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Posted in:
Beauty, Events, News, Shopping Bloomie’s Spreads Breast Cancer Awareness With a Little Help From Elizabeth Hurley. And Bloggers. By Dhani Mau Sunday, Oct 3, 2010 / 10:00 AM GMT -5
filipino hats Bloomie’s Spreads Breast Cancer Awa
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