Over the last decade,
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Everybody knows that search engine rankings are important in today’s world. One of the early key factors in ensuring your site can be indexed by these search engines, is choosing the right domain name. With the right name, search engines can relate your website to keywords that focus on your business and website, which in turn will help your site to attract your target audience.
If you are going to be relying on Search Engine Optimization to attract your customers, ahead of print advertising or similar, choosing an SEO friendly domain name will immediately put you on the right road. Providing that you keep in mind your objectives and choose relevant keywords, you stand a good chance of moving quickly to the top of search engine rankings. Using these keywords in your domain name provides a theme that can be used throughout all of your promotion and advertising, but it will help sites such as Google to pick up your website.
Using keywords in your Domain Name
If you use a keyword alongside or instead of your company name when choosing a domain name, search engines will pick up your site much faster. Although keywords do not play the only role in SEO, they are certainly one of the most important parts.
Using “.com”
The top level domain (.com) continues to be the most popular extension for company websites. While many successful websites end with other extensions, particularly for international companies (for example, those for companies based in the uk ending with a “.co.uk”), .com is by far the easiest to remember. If you see a website for a new company but by the time you’re back at your computer you can only remember the company name, you are more likely to type in “.com” than any other extension.
Shorter is better: It’s recommended that you have a short, catchy domain name. Potential visitors are much more likely to remember your website’s name if it’s short and easy to remember, rather than complicated and/or generic. The shorter the name, the easier it is for customers to type in and in turn that makes them more likely to visit and return to your website.
Avoid numbers and hyphens
Domain names containing hyphens can be hard to remember,
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Type-In Traffic
If your name is short and obviously linked to your company name or your business type, you increase the chances of people coming across your website just through chance. If they go to their address bar and type the name of the thing they’re looking for,
microsoft office 2007 activation sale, often they then just add a “.com” on the end and will find themselves at your site. If you use an exact keyword,
office Professional 2007 code, you therefore have much better chances of receiving traffic from potential customers who don’t know your company first hand. The SEO benefits for names of this kind are much higher than the more obscure names many companies choose in an effort to be remembered. With an SEO friendly domain name, you can attract a lot of new visitors to your website and in turn increase the number of active customers your company has. If you follow these guidelines, you stand a much better chance of your website, and therefore your business, a success.