Office Professional Plus 2010 Microsoft Silverlig

When Adobe, Google and Yahoo announced previously this week that content saved in its Flash file format would be far more effortlessly indexable by Google;s and Yahoo;s search engines like google, Microsoft was nowhere to get discovered.I appeared to recall the Redmondians and their backers, when comparing Silverlight to Flash, had touted just before that Silverlight content was very easily discoverable by search engines like google (and never just Live Lookup;s). Was I dreaming?I asked Microsoft for verification and received the following statement from a business spokeswoman on July 2:“Microsoft designed Silverlight from the beginning to get easily accessible by search engines. Because it is merely a ZIP archive, a Silverlight application packaged in a XAP (the Silverlight application-package file extension) file is very easily accessible to search engines like google without a special software development kit (SDK). And because XAML is W3C-compliant XML, any static textual XAML content can be simply parsed by search engines like google. Furthermore, any metadata embedded in the ZIP file is simply indexed by search engines as well. Silverlight applications also support “deep linking” as they quickly consume the URL they were loaded from,Office Professional Plus 2010, and use information on the URL query string to rapidly load and display appropriate data. Finally, the Silverlight DOM itself can be quickly inspected to detect all text, links and images that are being visualized by the control.“So does this mean that Silverlight offers customers superior search engine optimization (SEO)? Yes. Not only was Silverlight architected to offer superior searchability, but Silverlight excels at enabling dynamic content published from content material management systems to become quickly indexed by search engines like google. By publishing dynamic content to Silverlight via XAML and XHTML mirroring, users are able to dramatically reduce the time it takes to optimize content material for search engines.”Another question for which I don;t (yet) have an answer: Can Reside Search index Flash content material today and how well? (Stay tuned. Let;s see what Microsoft has to say about that one.)Update: Ina Fried at News.com says Microsoft is not commenting on this question… at least for now.Update two: I obtained this statement via a Microsoft Reside Search spokesperson late on July 3:“We do not currently index Flash content material. However, we will continue to optimize for the best experience for consumers, webmasters and advertisers. We have nothing further to announce at this time.”Any SEO experts or content material developers/publishers done any comparative analysis on how Flash content material and Silverlight content material stack up on the findability front? Do you think the new agreements forged with Google and Yahoo (but not Microsoft for Reside Lookup) are going to give Adobe a leg up over Microsoft on this front? If so, why?Meanwhile, on a related note, Microsoft has launched its Silverlight streaming ads pilot for which it began signing up testers previously this spring. “This pilot program allows you to upload video content to Silverlight Streaming and play it back with contextual ads relevant to the playback experience, based on keywords you provide at video upload time, or configure later on in the video properties,” according to a July two posting on the Windows Live Dev blog. (Silverlight Streaming is Microsoft;s cloud storage service for Silverlight rich media content material.)