Curator notes Tactical strategies, establishing ma

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13 years from the schedule, to 100% occupancy rate! Shenzhen Lemon Street has created a miracle in the retail business, and the driving force behind miracle, it is the heave of China's recent win-win marketing sector team! Although there is no time to paint a conclusion, however, the formation and development of the project, there are many places worthwhile of scrupulous attention, this blog ambition give planners the form of Notes, and look inward to sharing with your friends!


Tactical strategies, mowing theme of mall marketing, creating teens!
mammoth triumph for the Lemon Street, 08 traditions located in Shenzhen whole story
Zhou Chunke / text

2008 年 5 late May, Wenchuan is still the heart of the medium focus, the sound is still more than earthquakes ears around the country when the people. Win-win task of receiving the crisis agency, took over the Trade Development Co., Ltd. Shenzhen Jin Bailong The mandate published for the whole team was shocked! Spencer Plaza, Shenzhen is one of Shenzhen's first commercial project, located in the East Gate shopping, the negative wafer to the five planned for commercial purposes, but, deserving to the complicated relationship between ownership,GHD Purple Straighteners, idle for many years the East Gate in the high cost of land downtown, really not cares. Do not say that many landlords have emigrated, that is, and bank negotiations, not a few gave up the brush does not work, in order to revitalize it simple!
Mall investors
in the end - Trade Development Co.,GHD Purple Gift Set, Ltd. Shenzhen Jin Bailong what variety of union is, why they challenged to touch,

as outsiders muse that course, but also to act as the experts do!
East Gate Plaza, West Tower, 1607, department cache, is Jinbai Long's office location, and we will accept the project,
side of the bubble tea, martial craft, while about the project. Jinbai Long, leader Zhou Shi Hao, Chaozhou people, long, Wutaisancu, very wealthy state. Year-old is said to be doing business, took the gold ingot, and the people of Taiwan, Fujian for watches, beautiful is a world prominent Chaozhou people. It is said that the three shareholders to do business in the creating afterward to the Shopping Center, originally planned to detect a warehouse in Spencer Plaza, and later saw the underground has so much free space there, suddenly detect business opportunities. They spend between carding property rights, signed a rent concert, the site successfully won the building.
a shareholder said, along to Jin Bailong, department stores, Citic apt talked about this venue, Rainbow likewise came talked, they do not talk. Did not argue the reasons not understood as, but their success in the East Gate shopping apt get a project, they thought they got the item, that is, grasped the keys to wealth treasure.
the same as the layman to think it's good that it broke the normal mode of preoccupied. Allows fearless! Therefore, it allows people who began his commercial projects, initiation of intersection the rill by consciousness the stones can make money cerebral! So Jinbai Long's shareholders that control what research he did not research, we did not do, we feel that this place is very prosperous east gate, Wang will be somebody to rent Putou, somebody to rent Putou we can make money!

the same mode of thinking as an outsider, so Jinbai Long have a accident. However, there is the layman's thinking harm to them. The project led to the rewarding lose magnificent fighters for two months!
ahead we took over, they have investment more than two months! Investment at a self-proclaimed Don's situation was vice president, evidently forties, responsible for investment and management. Started in March, ten days of the time, recruited extra than 30 businesses, the digit can be,GHD MK4 Pure Straighteners, but the quality was not. Many firms had no previous affair. At the same time the costs of shopping is also very cumbersome, are nice shops to work out. Jin Bailong shopping mall is cried, is said to be discerned to spend money above the main, the master of the said Wang should ambition to do this shopping, you have to use this appoint, not to make a differ appoint.
mall Tang Deputy General Manager to Jinbai Long position is Marketing concept is the Philosophy is The concept of emulation is the According to Don himself said he worked for many years in the army! From his position to the mall and these ideas, we really can see some The eight-pole could not blow the shopping malls and the slogan, the idea was made a huge big red printing, posting the maximum conspicuous place in the mall. Although many people look appearance that territory, but the boss trusted him entirely to him to do,GHD Green Straighteners, he want to do on how to do. He is an expert at this time. In appending to printing, he has used advertising to promote a single model is made for the East Gate sweep the avenues of small businesses.
employer believe owned believe, but the business is for profit, the employer did not believe him to reap good results. Half a month after, China Merchants go has encountered unprecedented disaster! To enrol does have, whatever, a more than 20 days there was no transaction. Do not push out of a shop, the aboriginal commitment to open July 1 medal? Don is still not dry in no hurry, consist in ... arrangements for themselves and their staff Saturday and Sunday day weekend.

Chaozhou
peruse many earlier. However, they took the business, they are particularly good at seizing opportunities, they also especially good at seeing flaws. Total leather Hong Hong Tang, why not hire out Putou! Asked him to not notify, he said that advertising does not work, might as well purchase a few pairs of shoes and more to the staff! The face of difficulties, they Laotang is working, he can not at once, but they are the boss, cast down their money, and this continues, the investment does not make sense to fight, their centers whispered. Is the idea of ​​a problem, is to promote the model in question, and improvement problems, or have a problem? Their inquiry does not all over, but they felt a problem.
;
Threatened command! Win-win situation namely a transient relief of dry live!

After a win-win situation for days
research and analysis, the project is located in the East Gate, and Old Street underground station joining C exports, Rainbow Department Store will be lazy for many years stationed in International Trade stores. With this project to look along Shennan, a solitary geographical advantage.
eastern door is trendy, fashionable merchandise delivery hub and the birthplace of the East Gate of the straight clash of business trends in the fashions of Shenzhen and the country. East Gate of the business world to those who have something to to mention! Then, the homogenization of the East Gate of the forms of very solemn, mark clutter, the absence of accurate positioning of thematic mall, no shopping is youth.
also guide to the boom of the East Gate advertisement high cost of land, many businesses would like to entered the East Gate, but the oppression compelled the rent, the face of business prohibitive. If the degree of potential at this time Jinbai Long GENOTYPES, has invested heavily to establish a youth theme mall, both young and trendy consumers cut out the mob, to fill gaps in the manufacture and developed a reasonable stationed way of wrecking the rental cost of gold the myth of the lot dwindle the pressure on the operators. So, not merely optimizes the East Gate formats, enhancing the brand picture of the East Gate, while appointment a lot of businesses to collar the East Gate, and build the picture of appetite.
via newspapers, news, bus shelters, outside three-dimensional message, the youth theme of the Shopping Center Mall in Shenzhen is from now on activate the transmission of message out, not afraid of no 1 pillaged Putou!

So, win-win governor, the famous curator Zhou Chunke person in directive of anybody project adviser, a week behind the agency came up with win-win marketing, integrated marketing system, investment and marketing primarily for fashion, vitality and dynamism of the Lemon kin, the mall is positioned as youthful theme of the premier store in Shenzhen. Is called The development of a
in the use of newspaper ads, but also the development of a And judged to use
the same period, make full use of win-win
everything is in area, is money! Marketing people are wise, the east wind is the money he owed, Jin Bailong verbal 200 million advertising allowance, by the win-win sole agent arrangements.

City Mall fashionable concept theme
- Lemon Street. The Mall by the Trade Development Co., Ltd. Shenzhen Jin Bailong provided heavily in the construction. According to the Shenzhen Jinbai Long Trade Development Co., Ltd. Zhou Shi Hao introduced Jinbai Long Lemon Street has a situation, situation, marketing, prospects of the 4 major advantages. Jinbai Long Lemon Street Mall is positioned as the new generation theme mall, cutting into the progressive marketing mind, professional planners integrate planning, latch 13 to 23 years antique trendy target buyer teams to Hong Kong, Macao, Shenzhen and Japan and South Korea the latest trends boutique, form, handbags, shoes, entertainment, catering for the main commodities. Jinbai Long Lemon Street Mall is located in Spencer Plaza, Shennan Road East, even the people of the South on the bridge, then beneath the metro station C Street exit, bring ... to an end the East Gate and the shopping district're putting two human in the South, sitting on 800 million consumer groups . Lemon Street, has successfully blueprinted by the woman in the world, children of the world responsible for the management crew, experienced,GHD MK4 Kiss Straighteners, steady development of mall security.