mbt kaya dawn Niche Niche

1, the meaning of niche
Philip Kotler in the

2, the basic content
Niche Marketing Niche Marketing (Niche-marketing), also known as even referred to as Some other companies ignore the sub-market segments as a special target group, to maximize income potential marketing strategy adopted. For example,abercrombie and fitch london store, the Shanghai advertising company specializing in the planning of Focus TV commercial buildings, though small in the entire advertising market, but the company projects with specific services, accounting for 98% of the nation's major buildings in the city's television advertising, profit.

3, niche market characteristics
an ideal niche market, you should have the following five characteristics:
(1) products or large enough market demand for services, that is to be able to meet the market need to survive a business the size and purchasing power, so that corporate profits.
(2) to open up market space small enough, small enough to dismiss this market a large competitor.
(3) have great potential for market growth, huge space for development, and will not decline in the short term.
(4) enterprises have sufficient capabilities and resources and market products or services required to match.
(5) business users can build a solid reputation,jordans 2010, foster good customer loyalty,mbt sales, the attacks against competitors.
4, niche marketing for small and medium sized advertising agencies significance
advertising company for small and medium sized, niche marketing,wheat timberland boots 用三原色调出各种颜色, business development for far-reaching practical significance.
deepen the degree of specialization,男人的目标, and enhance the core competitive advantage. Small advertising company, not a strong capital base, there is no relationship between excessive resources to rely on their existing resources to develop themselves. Niche marketing can make the advertising business segment, which contributes to the competitiveness of their brand, and constantly improve their professional core competencies, to effectively promote the development of small and medium sized advertising agencies.
clear direction of development, accelerate the speed of market reaction. Rapidly changing market, the enterprise clearly their own market position, and with a flexible mechanism that corresponds with the market,cheapest ghd straighteners, small advertising company in the niche market, can bring the rapid response, to seize market opportunities. Through niche markets, small and medium companies can focus on all the advantages of advertising resources into the most effective target market and success as much as possible.
improve customer loyalty, increase co-operation efforts. Advertising should be a quality competition, rather than the size of the competition. Professional services that provide customers with better service, so that customers in the narrow niche market is difficult to find other alternative services, and increase customer switching costs,michael jordans shoe 做人十二准则,mbt kaya dawn, improve customer loyalty.
subsequent development of enterprises laid a solid foundation. Any enterprise, will not meet its current size, small advertising company is also true. Niche marketing is to the help of a more professional, more subtle services to win a favorable market position, forming a unique mode of operation to occupy different segments of the service, bigger and stronger for the future and lay a solid foundation.