SEO Beware of the dark side - Computerworld

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Computerworld - Being at the top of a search engine results page can mean the difference between business success and failure. So, what would you do to ensure a listing there?

Absolutely anything?

If so,miu miu bags ebay, you could be walking into a minefield.

Search engine optimization (known as SEO) involves actions intended to get your page listed higher on a search engine results page. In the past 15 years, SEO has evolved into a complex art,crossbody bags coach sale, one that is now the foundation of many businesses.

The problem is that there are ways of trying to improve your standing that are considered legitimate by the search engine companies like Google,miu miu bags barneys, but there are also methods that can get you into trouble. Google (which receives 90% of the world's search engine traffic, according to StatCounter, and 65.4% of the U.S. market, according to comScore) does not appreciate being gamed -- and will retaliate.

Just ask $17 billion retailer J.C. Penney,miu miu bags online, which got caught using black-hat (i.e.,cheap miu miu bags uk, illegitimate) methods to boost its search results during the 2010 holiday shopping season. Penney was accused of taking part in a so-called link scheme,miu miu bags catalogue, probably the most complicated black-hat SEO technique.

"Our high [search engine result] rankings were pushed down,best crossbody bags," Darcie Brossart, Penney's vice president of communications in Plano,designer crossbody bags, Texas, confirmed concerning the sanctions Google imposed. "We have terminated our relationship with our former natural SEO firm. We don't know how it happened. We did not authorize it,cross body bags for women coach, and we were not involved."

It's important to recognize if your SEO firm (or your in-house Web expert) is venturing too close to the edge of the black-hat cliff -- because if Google or other search engines find there is some hanky-panky happening,clearance coach crossbody bags, it's your site that will suffer. "I'm not saying everyone is doing it, but it's not unusual,designer leather messenger bags," says Vanessa Fox, former Google Search employee and author of Marketing in the Age of Google. "A company might hire an SEO firm without knowing a lot about SEO, or they might think it's not risky," she adds. (Google publishes advice for those considering hiring SEO firms.)

A good grounding in what the major search engines do and don't consider acceptable can help companies avoid these issues. What follows are some of the techniques that are considered legitimate -- and not so legitimate -- and how you can tell the difference.

But first,cheap fossil crossbody bags, let's take a quick look at how Google ranks sites.
Google's secret sauce
The foundation of Google's trademarked site-ranking technique,miu miu bags australia, called PageRank, is links,miu miu bags replica uk, explains spokesman Jake Hubert. PageRank is based on the number of outside Web pages that link to a page,######## coach crossbody bags, the number of pages that link to those pages,miu miu handbags sale, and so on.

But while links remain a major consideration in PageRank ratings,designer laptop messenger bags, Google's techniques have evolved since the search engine was launched in 1997. The company now ranks pages with an algorithm that has about 200 factors,miu miu bags 2009, Hubert says. These factors are adjusted on a daily basis; he says he counted about 500 changes in the past year.

Further details about the algorithm are not made public,miu miu bags on sale uk, Hubert says. A public version of an individual page's PageRank rating is displayed by Google Toolbar. However, those ratings sometimes need to be taken with a grain of salt, as we'll see later in the story.

At Bing, a Microsoft spokesman would only say that the site uses upwards of a thousand signals when deciding search results ranking, and that the nature and weight of the signals are constantly being adjusted. Meanwhile,crossbody bags under 50, Yahoo Search has announced that it will use the Bing search engine.

Because the algorithms remain a closely guarded secret, many white-hat SEO techniques focus on the known element -- links -- and are aimed at getting other sites with high PageRank ratings to link to lower-ranked sites.

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(Reporter Lie) recently stepped Creek Village,2 robbers pretend to shoot nude -law allowed polic, Changping, said farmers, village committees and May 6 has been injured farmers reached a mediated, requiring not be prosecuted for any criminal liability under the premise that each hospitalized more than 5 million farmers to get compensation money. The village committee,belstaff leather jacket, said the matter knowledge.
5 月 6 am, more than 200 people, 14 forklifts forcibly evicted step Creek Village,belstaff shop, 30 acres of food shelf, 12 farmers were injured in hospital.
agreement calls for the batter to give up being identified

injured in a vegetable of anonymity,1400 species of poppy cure stomach ailments peasant woman jailed, said yesterday, 12 farmers have been nine injuries and discharged, 3 continued treatment. Earlier, they reached a mediation agreement with the village committees, each injured more than 50,000 farmers have received compensation payments in cash,belstaff online, up to 18 million awarded.
on May 22 signed a conciliation agreement, the party sign the agent of human foot Creek Village, Wei Qiang village. Show agreement, Party B injured in a one-time compensation and vegetable growers pay medical expenses, post-review fees, lost income, fees, transportation fees. B voluntarily give up the extent of the damage to the body for forensic identification of the right not to pursue criminal and civil liability of any person, no longer petition the matter to higher authorities.

pass the village committee director for investigation

step Creek Village, the village committee confirmed Wei Qiang is the village committee is responsible for agriculture workers.
yesterday, Qiang Wei, said the matter is not clear. Step Creek Village, Shahe Town,belstaff blouson, related to higher levels of government staff, said an agreement do not know what.
step Creek Village, the village committee director Wu Liguo, mobile phone has been turned off. His family said that Wu is on a business trip. Village committee staff revealed that Wu had many days without work,belstaff jacken, is assisting the investigation.
■ argument

agreement calls from pursuing criminal offense

Beijing law firm Houan Chun Bo Union lawyer, said agreement called for giving up forensic identification of victims the right is to avoid the identification of injury, thus affecting the police found the incident was beaten vegetable farmers. Agreement in the

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34872 2008 年 06 月 05 日 20:18 Reading (loading. ..) Comments (0) Category: Personal Diary
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Reprinted from alumni of the user at 04:03 on October 16,red wing shoes online, 2010 Reading (loading. ..) Comments (0) Category: Personal Diary

1. ten by ten:
formulas: the head by head, tail plus tail, tail by tail.
Example: 12 × 14 =?
solution: 1 × 1 = 1
2 +4 = 6
2 × 4 = 8
12 × 14 = 168
Note: a bit multiply , not use the 0 digit placeholder.
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formulas: a first add 1 to the head by head, tail by tail.
Example: 23 × 27 =?
Solution: 2 +1 = 3
2 × 3 = 6
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Note: a bit multiply, not two 0 placeholder number to use.
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; 3 × 6 = 18
13 × 326 = 4238
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Reprinted from alumni of the user at 04:03 on October 16, 2010 Reading (loading. ..) Comments (0) Category: Personal Diary

1. ten by ten:
formulas: the head by head, tail plus tail, tail by tail.
Example: 12 × 14 =?
solution: 1 × 1 = 1
2 +4 = 6
2 × 4 = 8
12 × 14 = 168
Note: a bit multiply ,red wing shoes online, not use the 0 digit placeholder.
2. head the same,red wing motorcycle boots, complementary tail (tail add up to 10):
formulas: a first add 1 to the head by head,red wing motorcycle boot, tail by tail.
Example: 23 × 27 =?
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2 × 3 = 6
3 × 7 = 21
23 × 27 = 621
Note: a bit multiply,red wing boot store, not two 0 placeholder number to use.
3. complementary first multiplier,red wing heritage, the same as the other multiplier:
formulas: a first add 1 to the head by head,red wing store, tail by tail.
Example: 37 × 44 =?
solution: 3 +1 = 4
4 × 4 = 16
7 × 4 = 28
37 × 44 = 1628
Note: a bit multiply, not use the 0 digit placeholder.
4. dozens of dozens of one by one:
formulas: head by head, head plus head, tail by tail.
Example: 21 × 41 =?
solutions: 2 × 4 = 8
2 +4 = 6
1 × 1 = 1
21 × 41 = 861
5.11 by any number:
formulas: sum of fixed fate, and the middle of the drop-down.
Example: 11 × 23125 =?
Solution: 2 +3 = 5
3 +1 = 4
1 +2 = 3
2 +5 = 7
2 and 5, respectively, in the sum of
11 × 23125 = 254375
Note: and over ten to further.
6. dozen by any number:
formulas: the first is not the second multiplier falling trend, the first digit multiplied by the factor behind the second factor of each number, plus the next digit, again missing.
Example: 13 × 326 =?
solution: 13 bits is 3
3 × 3 +2 = 11
3 × 2 +6 = 12
; 3 × 6 = 18
13 × 326 = 4238
Note: and over ten to get into one.

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341821 2010 年 06 月 08 日 22:24 Reading (loading. ..) Comments (0) Category: Video Log
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341519 2009 年 05 月 05 日 23:57 Reading (loading. ..) Comments (10) Category: Personal Diary
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33461 2009 年 08 月 28 日 15:48 Reading (loading. ..) Comments (0) Category: Personal Diary

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34717 2007 年 12 月 30 日 23:37 Reading (loading. ..) Comments (2) Category: Personal Diary
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Cried tears of people she had got into the owner.
she had got home from thieves is burglary of the kitchen through a closed window.
handling a large number of police on-site investigation. Hai Yong photo

7:30 last night, who lives in Crane Street, Nanjing Qinhuai District in the area on the first floor crane, she had got the alarm that the 27th of this month to take home more than 30 million in cash, to go out a few of her hours after the missing, so large sums of money suddenly disappear, suddenly to more than 50 years of age she had got a blank mind. Police received a report, not only district police station, Public Security Bureau, Nanjing Public Security Bureau has also sent to the scene to investigate the case.
30 million in cash hidden under the bed at home

received a reader tip lines, reporters rushed to the scene, police found a large number of alarm has been rushed to the scene, while the loss of more than 30 million in cash The head of the household she had got, standing on their doorstep who had cried into tears.
According to Ms. Zhou introduction, she runs in the Confucius Temple, a native franchise stores, the store will have to pay rental fees, in order to catch the 29th of this month and the landlord rent the balance sheet clearly stores, 27 this month her back from the bank 27 million in cash, plus will have to pay the utility bills and some loans,outlet belstaff, the total number should add up to more than 30 million.
Zhou said, more than 30 million in cash at home, also felt she was safe, large amount of cash in the store, she pains to disguise the money bags with newspaper after he carefully to hide in his own bed, a cabinet, this also did not dare go out 24 hours a day.
4 hours out of cash all gone

Ms. Zhou has been guarding the huge sum of money at home alone, but 28 at the urgent need to go out to work, she had got out of the door made a special view a lot of cash is kept hidden, and then checked the windows and doors, to 3 pm, dare to go out.
this way, she had got errands four hours later, at night 7 o'clock to return to their homes. She had got out in time to open the door key, they found a security door unlatched, but not push open the door to be something like the top up from the inside, so she had got it wrong, she wondered that opened the door. So she had got the door is not opened again after the fault is recognized, immediately tell that something is not good,19 group 1 cattle 98 years, stealing and the death, she used a lot of effort before the security door open, the door she found that the pendulum after the good shoe, was used after moving up against the door. The door opened, she had got suddenly blindsided, the living room was turned to a mess, look at the kitchen attached to the bedroom windows wide open not only glass,11-year-old girl forced into prostitution case has not concluded the mother 4 years online help, stainless steel security windows originally installed has long been opened fold. She had got possession of the money originally ran under the bed, but more than 30 million in cash has been missing, have turned the whole bed was a mess.
Seeing this, she had got Mianrutuse, Liushenwuzhu call quickly call back to the sons and daughters, and finally discuss family decided the police.
speculation may be acquaintances of the neighbor is

reporter then went to the thieves entered the kitchen she had got home, the reporter found this little kitchen, located in the floor, she had got home after the concave into the part of the transformation should be a temporary extension of the later room, the kitchen wall of an area of more than 1 square sliding window, and she had got home, like the other windows have stainless steel protective windows installed, but the protective window are hollow stainless steel tube as , the original vertical stainless steel tube filled with eight, including four pulled out by force from the frame, and then folded up, just enough for an adult to climb inside.
Alarm police arrived to investigate, the nearby residents are talking about. She had got home about 30 million stolen large sums of money, get money she had got the process is being set its sight, or the ordinary burglary accidents whom it? Master Li,belstaff jacket, a crowd scene that they are the end of 1970 the old residential district, the district is basically an open-style, but the district over the years had never happened in such a large theft. Although she had got live on the first floor, but we usually are also a nodding acquaintance, not friend who will know her in possession of such a large family of cash? Moreover, her family has also raised a few puppies, and if a stranger into her house to steal, the dog will be barking, but the neighbors heard the dog did not reflect the mad sounds. Living in the vicinity of an uncle she had got home, said Paul allowed such a thing is the thief took aim she had got in the bank,belstaff jackets sale, and has been waiting for an opportunity, then I must take a moment she had got out that the success of crime.
Yesterday afternoon, reporters once again came she had got home, she had got haggard face, said after the event have called her relatives and neighbors, which made her very upset, police stations, and the Nanjing Public Security Bureau Municipal Public Security Bureau leaders have also rushed to her home to investigate the matter, which made her feel a lot of trouble to you, would the New Year a bit more than 30 million were stolen, she had got a business that has no mind. Currently,belstaff motorcycle jackets, the Nanjing Public Security Bureau Qinhuai police are handling the case for further investigation.
Police advise home do not put large amounts of cash

yesterday afternoon, the reporter learned from the police in Nanjing, the year is approaching, many residents are busy repairing the New Year, most people also like to put points home money to access at any time. Because of these factors, but also an opportunity to some of those thieves. Police reminded, at home, do not store large amounts of cash, a moment in time do not need the money in the bank books, credit cards not with identity cards, work permits,belstaff leather, residence booklet together; stocks, bonds, gold and silver jewelry should not be stored in drawers, cupboards and other interesting places; TV, VCR, cameras and other high-end goods should be clearly marked and the factory registration number and other details for future reference; a long time to lay out should be greeted with a neighbor, requesting care. The only way to let the thief vain, even if the occasional loss, will facilitate the detection of the police.
reporter Li Haiyong