ts for the firm's mobile phone business.
"Intuitively, with the iPhone making such a big impact globally, this is going to have an impact on the smartphone business. The ones that have been losing their edge seem to be Samsung and Nokia," Lee said.
At the same time Apple Inc's new iPad tablet computer offers a new growth opportunity for Samsung's NAND flash chips.
"Semiconductors will drive Samsung's earnings this year ... Consumer fever for Apple's iPhone and new tablet product is likely to help Samsung's chip business
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Analysts played down the threat of the stronger won
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Samsung expects to achieve a double-digit profit margin in the mobile phone unit in 2010, at least matching the 10 percent margin it had last year.
It expected the global mobile phone market to grow 10 percent in 2010 and Samsung to outperform
Customized Jerseys christian louboutin shoes Editing by MichaelWatso, by offering more touchscreen models and new smartphones, such as one using Google's Android operating system.
Samsung shares finished down 3 percent at 784,000 won, compared with a 2.44 percent fall in the Seoul market, hit by a weak finish for U.S. tech stocks after Motorola's disappointing forecast.
Hynix Semiconductor Inc, No. 2 in memory chips, last week reported a higher-than-expected quarterly profit and forecast a further recovery in the sector.
Shares in Samsung shot up 77 percent last year
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(Additional reporting by Miyoung Kim, Shin Ji-eun and Kim Yeon-hee in SEOUL and Kevin Lim in SINGAPORE)
(Writing by Sonali Paul; Editing by Dean Yates)
Technology
Samsung Electronics' (005930.KS) record quarterly profit failed to please investors as a weak European economy looks set to weaken demand for flat screens and chips, hurting profitability at the world's largest memory chipmaker.
The company, three times bigger than rivals such as Sony Corp (6758.T) and Nokia