The Marlboro Cigarettes Man

The most powerful -- and in some quarters, most hated -- brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark,marlboro reds, helping establish Marlboro as the best-selling cigarette in the world.

Today, even a mention of the Marlboro Cigarettes Man as an effective ad icon brings protests from healthcare workers who see first-hand the devastation wrought by decades of cigarette smoking. More than any other issue, the ethics of tobacco advertising -- both morally and legally -- have divided the advertising industry.
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More men throughout the world smoke