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Surprised to customer requirements to apply for their credit cards online shop, appliance distributors face is difficult to imagine them unimaginable environment and consumers. Road just around the corner, but not smooth sailing.

Although the holidays to countries like the United States or Suning Appliance Circuit City purchase is not so cumbersome, but it will delay a lot of time. "After all, the weekend is a valuable, aside time to do other things better plan." With such thinking, and few, Moreover, including Dazhong, Gome, Suning Appliance several major distributors have opened their Shopping.

Online Shopping Mall features a very wide, such as the United States mall in the country can easily complete the different brands, the performance comparison of electronic products, which allow customers far more convenient for holding a pile of brochures. Moreover,dior sunglasses wholesale, such an approach will allow distributors to save on the store appliance input.

But this may be a better vision of the future, just now, these appliances distributors are, without exception, suffered the same bottleneck.

Electronic signature highway For appliance manufacturers, because of its strong brand credibility, far from the start of the new e-retailer customers easier access to the trust, which is an online retail home appliance manufacturers dare to important psychological reassurance. Although tens of dollars with the customer to buy books than much larger amount of sales of household appliances, but appliances in the traditional e-commerce transactions have been accumulated in good faith, so the on-line sales growth quickly.

For appliance distributors, the e-commerce will bring them new benefits: to reduce the number of store customers, and can save maintenance costs, and Shopping guide store personnel costs, while the appliance distributor or your establishment, or with appliance manufacturers to set up logistics channels all over the country, with a logistics capability, then the way appliances via the Internet to sell their discounted future sales space.

But the payment amount into their first obstruction. October 30, 2005, the central bank issued "Guidelines for electronic payment (No.)", which provides that "banks to individual customers via the Internet electronic payment processing business, in addition to digital certificates, electronic signatures and other security authentication method, the single amount not more than 1000 yuan, total daily amount should not be more than 5000 yuan. "

"The problem is beset us." Suning Appliance Group buy management centers to one source, generally the higher the price of home appliances, "such as a plasma TV should more than 4,000 yuan, 1,000 yuan for a single transaction limit of how enough use it! "

For home appliance retailers, 1,000 yuan, the limit in fact have limited the majority of online transactions. In large and medium electrical view, equally serious problem. "We have met once a customer to purchase more than 10 sets of Sony TV's case, 1,000 yuan trading limit makes it impossible to use electronic payment." Dazhong Electric Corporation, e-commerce minister, said Zhang Chuan.

The "Guideline" requirement, the central bank also has its own considerations. "This is to avoid the risk of the user." Policy of China Electronic Commerce Association, deputy director of the Legal Committee, said Ala Musi, no electronic signatures to protect online transactions there is a certain degree of risk, while larger amount of trading rights is vulnerable to hacker attacks theft, greater losses. From this point, to encourage users to use online transactions, electronic signatures would be a good way.

Moreover, a move electronic signature is not on the spiritual solution. In order to avoid the user against possible losses,cartier sunglasses bargain, some banks still provide users with the protection of electronic signatures of transactions based on the limited amount of services, such as a user for the books of a bank's electronic visa,dior sunglasses buy, the bank also will provide the client with each daily trading limit of service. Out of trust in online transactions to consider, many owners take the initiative to restrict electronic signature to their online trading limit permissions.