September 14 News 10 categories of the traditional profit model has been the Internet can not meet the needs of professional practice, I came up with the recent column on ClickZ Network, profit model to explore the latest results, the following : Internet as a whole, the wireless network, classified information, online communities, online dating, financial website, C2C shopping sites and other types of sites to share the latest profit model.
First, profit model can be simplified into two
expert Zan Hui zac: Website profit model only two
1. commercial purpose of the website is of course to money to be profitable, many articles are out of the more complex, platform, BRC, BRB, value-added services, telecommunications into and so on. My favorite simplify, simplify ideas can be more clarity, focuses on major;
2. In my view site profit model to two: First, advertisements, and second, to sell their products (including services); change no matter how are not off the two.
3. Web site builders started thinking to rely on earnings to make it clear, must not want to come up with traffic and then by investment.
Second, wireless internet 4 classic bear experts
profit model? hui: Wireless Internet advertising revenue model inventory
wireless Internet are mainly the following four kinds of advertising revenue model:
keyword advertising: phone difference with the PC, its operational characteristics of the screen and decided not to search for mass of information. Everything has a disadvantage that there must have a benefit, because the phone's mobile and real-time, may be more suitable lifestyle search service. And such services are often associated with the user's consumer behavior,
ralph lauren polo sale, business models and effects of the measure are relatively easy to implement.
brand advertising: an attractive and huge market, and now we can see a cell phone, digital products, fast selling products, sporting goods, have already have entered the wireless advertising. Whether from the Focus over the traditional radio advertisers, agents, or the air, and the world network, and other sites to see the Banner ads on the page, all that is on brand advertising in the wireless mode of operation has gradually matured.
game advertising: the reality of goods in the virtual world which will have special significance to some other, more suitable for enhancing the user's perceptions of the goods, helping to enhance the added value of advertising products for virtual value based products low complexity of the product characteristics.
Community Ads: Now in the wireless Internet on the most popular community site ,**** also mainly a place where most people should have great potential value. But until now, this value has not been well excavated, how to tap this potential value is within the community now need to think carefully about the contents of the site.
III, classified information of the two proposals profit model
expert Wang Haifeng: classifieds site, how to find the profit model
first suggestion, no need to pave the way for wide, to deep wells.
such as Zhejiang. COM phenomenon, that is, the Internet companies in Zhejiang Province, in January 2007, 4,5, Zhejiang Province, about a dozen twenty Internet companies, in addition to Alibaba, NetSun do chemical, textile and leather, agro-forestry , machinery, tens of millions each site to achieve sales and profit as many as 5 million is also less 2,3 million. Zhejiang with the most traditional business model to create a miracle of the Internet.
second proposal, the use of channel power, to achieve win-win combination of online and offline.
sell cars now, no matter the class or to sell IT products are fastidious about 4S services, Internet product lines as well. Our product line of light make no sense, we must find the strength of channels to find sales channels, customer service channels, through a combination of online and offline, for members to provide services for SMEs, we can achieve fee income to profits.
IV Classifieds profit Mode: Community Express reported
expert Yao Jinbo: new model of profitable classified information In addition to the elevator ride to work, what time can become boring time can take advantage of the opportunities? Home and in the evening walking in the community, people feel relatively relaxed, information and advertising on the relatively high degree of concern. We found that the community quickly report new **** such communities can use the time people in community activities, the community's depth of marketing. Lower input costs, wider coverage than the previous run in the newspaper would be more accurate to reach the target customers.
five communities to explore profit model: network and Wang promoter
calibration: and 10 of the largest blog platform to help customers create a topic of concern caused by people, which is community-based precision marketing, some cases can also cause the spread of traditional **** concern. We are concerned about the current situation of our business, in fact, started in March this year had a profit, the current monthly income of 300 million yuan,
ralph lauren shirts, profit of 100 million.
six, online dating profit model to explore: selling props and advertising
experts Chia-Ming Chang: selling virtual props and commercial advertising revenue model we have started charging
: 25 yuan monthly membership fees, while the sale of virtual props. Charges at the beginning,
ralph lauren sale, the number of users began to fall, but the charges of income and expenditure of the month on the site flat out. Vip members present love apartment to receive 12 yuan per month dues, sale of virtual goods and virtual image. For example, a general average monthly household spending in love 10 yuan apartment, buy furniture and decorations, dress up her room, of over half.
seven, C2C shopping website revenue model Fang
Ereli: Taiwan China online shopping comparison
profit model of C2C shopping sites, there are three main revenue model: advertising revenue,
cheap ralph lauren, membership and commission income and value-added services revenue. China C2C e-commerce iResearch forecast revenue model first implemented in the high-end users will be introduced for value-added services, then in advertising, while the coverage will be available for a wider user base breakdown of value-added services and access to income, the future market mature, based on membership fees will be fully promotion.
eight, finance and economics tend to mature
profit model site Ereli Zhou Junwei: Finance and Economics Web site becoming clear profit model
service providers with the financial Web site on personal finance and investment information services in the exploration and innovation,
ralph lauren men, I think in 2007 The profit model of financial Web site will be gradually maturing. The previous two years and information in the financial sector profit model in the exploration stage, individuals in transition in 2004 and information portal, the financial sector adhere to the main line of business of securities analysis software,
polo shirts, the profit model as typical of the current financial Web site development. I think that the financial information service network in China market in the near term will remain as the main force in the individual market, including personal financial information services and fee information in the analysis software is the most personal forms of business user needs, while online advertising is also a network of financial *** * an important source of profit.