Office Professional 2007 Google hair force in Chin

Vista Residence (www.vista123.com): Google: hair force China, DoubleClick

one 月 ten morning news, Google would be to create R & D Centres, free strategy to enhance the localization of carriers, etc., trying to get its DoubleClick platform to power again in Huafa to promote another of its search advertising outside the strategic focus: display advertising business. And Google's ambitions, but also faces the challenge of domestic rivals.
DoubleClick is principally engaged in online advertising management software development and advertising services, online advertising related to the planning, implementation, monitoring and tracking links. In early 2008, Google completed the acquisition of DoubleClick.
three initiatives to enhance the layout

Relevant responsible person said, DoubleClick not only in the Chinese market more competitive products and technologies, will enter into more heavyweight partners. This is described as a
In fact, DoubleClick into China for 11 years, but the move has been seen as not positive.
An important example is in the billing aspects of the advertisements, DoubleClick is used in European and American common CPM (Cost Per Mille) model, is about to bundle advertising prices and traffic. And the mainstream site more common practice is, according to daily, even hourly basis, selling advertising pricing.
until last month, DoubleClick was added in their products CPT (Cost Per Time) mode, the domestic site in accordance with the time to advertise, and be charged accordingly to meet the habit was the first time.
able to make these adjustments, contributed to the research and development center in Shanghai. DoubleClick is also the only overseas R & D team. Google advertising platform, head of Japan and the Asia-Pacific region, said Stuart Spiteri, the importance of establishing a local team, is to enhance the response speed, reducing the United States has released products to the Chinese market time.
more than that, with the domestic price of your peers of DoubleClick, also began to introduce free policy.
including DFP (for web publishers to advertising platform) Small Business, Standard, and then based on cookie technology, marketing (Remarketing) products, will be completely free of charge to customers in China to use its strategic partners are also free to use. These policies can be directly effective, are specifically for the Chinese market for it.
Google web publishers to please the intention of the domestic obvious, and very easy to understand. Two products in DoubleClick, DFA (advertiser-oriented service platform) platform 4A advertising agency in terms of market share is relatively high; but DFP situation in the country is not particularly optimistic about the weakest link is often the easiest to improve .
in DoubleClick's new plan also includes strengthening of the local operations team, Google's idea is to pre-sales,Office 2010 Standard Key, after sales, services and other sectors have experienced consultants to provide support. In the above mentioned R & D team in China, also has two full-time product managers, and engineers to understand the localized needs.
facing fierce competition in the market

Google has ads in China to vigorously promote the business, both the gradual integration of DoubleClick completion factors, but also tap new growth opportunities, balanced strategy for Google in China adjustments caused by the impact of search advertising business suffered reasons.
last November, Google CFO Patrick Paper Chet (Patrick Pichette) Sina science and technology during the visit, said China's Google, contains a huge opportunity to further elaborate, he first mentioned and is the display advertising business. Google China John Liu, head of display advertising is also mentioned several times,Windows 7 64bit, saying search advertising is not unique.
reported a recent release, Google last year's third quarter revenue of $ 7,290,000,000. Which display advertising business in the global scale of 2.5 billion U.S. dollars, which means that Google has ranked Yahoo, the highest in the world share of second.
even after successive years of rapid growth in China appears to Stuart Spiteri Internet advertising, The contact with China for almost 20 years of advertising forecast, China's Internet advertising market will have a more powerful eruption in the future there will be two to three times the current growth rate.
DoubleClick envisaged in the future, while display ads will be domestic websites for sale at the time,Office 2007 Professional, turned to selling by way of traffic; other hand, the better the effect of measurement data that will drive advertisers to put more funds. The core of these two demands include the same logic, continued to improve advertising effectiveness, advertisers will drive the delivery will.
market prospects do not doubt, however, whether the future will belong to Google?
a large number of competitors were on the road must pass through DoubleClick,Office Professional 2007, like a tiger. Even if there is a gap in technology, these opponents are good at learning, there are business resources accumulated over the years, know better the local market operating rules. Moreover, Internet users to add products to different markets, high-quality advertising-related resources in a given period is limited.
competition is inevitable, but Google is only willing to emphasize that the market is large enough.
Stuart Spiteri said on Sina science and technology, DoubleClick wants to do is, how effective use of fragmentation of the market, at the right time to find the right advertising audience,microsoft Office 2010 License, At the same time, he also stressed that the Internet will be more willing to attract those who had wanted ads in traditional media budget. (Meng Hong)

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