Genuine Office 2007 Microsoft pours more cold wate

Right after shelling out $6 billion for advertising powerhouse aQuantive, is Microsoft nevertheless thinking about a possible Yahoo acquisition? While Microsoft execs won;t appear right out and say it, it seems like the reply is no.Microsoft doesn;t will need Yahoo;s Panama online-ad platform. Without having it, Microsoft is nevertheless sitting fairly proper now, in terms of its advertising technique stated Yusuf Mehdi, Senior Vice president and Chief Advertising Strategist,Microsoft Office Professional Plus, who introduced on May perhaps 23 at the Goldman Sachs World-wide-web Conference. (Mehdi;s presentation was Web-cast, so I had a possibility to listen.)For 45 minutes, Mehdi took questions from Goldman World-wide-web and Enjoyment analyst Anthony Noto along with a couple of other conference participants.Noto asked Mehdi no matter if Microsoft may possibly nonetheless be thinking about creating another big acqusition,Genuine Office 2007, such as the long-rumored Yahoo one, to fill out its advertising portfolio.Mehdi stated that apart from several “small pieces we;re getting to — organically and otherwise — we have all of the pieces we have to have to be one of the top ad platforms.”Like Steve Berkowitz, Microsoft;s Senior Vice President of On the web Services (who also addressed an analyst conference this week), Mehdi emphasized the convergence of Microsoft;s various advertising-related assets. In addition to aQuantive, Microsoft;s acquisitions of Huge (in-game marketing),Office 2007 Pro Key, TellMe (voice-activated search), MedStory (healthcare search engine), ScreenTonic (mobile search ad platform) and MotionBridge (yet another mobile search provider) give the company a significant family of ad platforms and properties. Microsoft plans to offer advertisers ways to provide ads across the full spectrum of platforms — games, IPTV, on the web sites, online services and software, both Mehdi and Berkowitz mentioned.Microsoft via the internet advertising platform,Microsoft Office 2007, adCenter, will continue to be the centerpiece of its marketing technique, Mehdi mentioned.“We are very committed to our ad platform,” Mehdi told the Goldman Sachs conference attendees. He mentioned Microsoft currently has 80,000 advertisers signed up to use the platform and that adCenter already has surpassed the monetization provided by Microsoft; old Overture ad platform.Also like Berkowitz, Mehdi attempted to downplay Microsoft;s lackluster search marketshare by emphasizing it potential within the broader marketing market.“Search and display marketing have essentially converged,” Mehdi stated. The game is “no longer just about pages served,” Mehdi added. “It;s a converged marketplace.”Microsoft isn;t giving up on search, Mehdi said; Microsoft is “absolutely commmitted” to remaining a strong competitor in that space, he mentioned. But in Microsoft;s — and its advertisers; — views,Windows 7 Home Basic Key, buying audiences, not pages, is becoming even more of an area of interest.“We believe we have the largest audience to monetize,” Mehdi stated.