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Microsoft CEO Steve Ballmer is assured about Windows seven. But he;s nowhere close to as outwardly cocky concerning the business prospects for the operating technique as he as well as other Microsoft execs had been with previous Windows releases.In actual fact, Ballmer advised IT pros throughout a low-key September 29 business-launch kick-off event “thanks for your consideration of Windows 7.”Ballmer and a handful of invited corporate Microsoft customers took to the stage for Microsoft;s “The New Efficiency” event today. The overall theme of the hour-and-a-half occasion — which was live in San Francisco and Webcast,Microsoft Office Professional 2010, too — was how IT pros can, with less,Office 2010 Download, do more.The products that Microsoft touted in the course of the event included Windows seven, Windows Server 2008 R2, the Microsoft Desktop Optimization Pack, Exchange Server 2010,Microsoft Office 2007 Enterprise, and, to a lesser extent, the Forefront enterprise security suite and System Center management line.Ballmer said it was Microsoft;s job to help IT pros get corporate buy-in for Windows seven. He said Microsoft was responsible for half that effort (in reality, he pegged the number at 60 percent). But the other 40 percent of the job was up to enterprise users. They;re the ones who need to convince their purse-string-controlling bosses that it;s worth upgrading to Windows seven, in spite of tight budgets and cost-cutting pressures.“We have to help you make the organization case,” Ballmer said.Ballmer;s push for Microsoft;s soon-to-be-introduced products boiled down to a few key messages. Windows seven: It makes everyday tasks easier to achieve anywhereWindows Server 2008 R2: It provides next-generation and control (and Hyper-V offers users more options for consolidating servers)MDOP: It helps streamline PC managementExchange 2010: Its new back-end storage management are a boon Because I write so often about Microsoft;s enterprise products and strategy,Microsoft Office 2010, none of what Ballmer said today was a surprise. It;s the Microsoft “better together” messaging in new bottles.The only thing that surprised me was I noticed throughout the demo that Microsoft has renamed its Outlook Web Access (OWA) feature in Exchange 2010 to “Outlook Web App.” I discovered that the corporation had done this in August of this year. Given Microsoft;s recent acknowledgment that it is going to keep the “Office Web Apps” name for its forthcoming suite of Webified Office products, I find the new OWA name rather confusing. Word Web App,Microsoft Office 2010, PowerPoint Web App, OneNote Web App and Excel Web App are all part of Office Web Apps. Outlook Web App is not.Microsoft is making case study information and trial versions of its Windows seven and final and/or beta releases of its related enterprise products available on its New Efficiency Web site.