The overall evaluations of
Newport cigrarttes and
Marlboro cigarettes following limited product experience are comparable. This parity of achievement by
Newport cigrarttes is particularly encouraging,
Newport cigarettes with stamp, given that the respondent sample in comprised entirely of regular smokers of
Marlboro cigarettes.
Newport 100s and
Marlboro reds
Mean rating scores for Newport cigrarttes and
Marlboro Cigarettes following limited trial are at basic parity (79 vs. 75). In addition, the likelihood of smoking each brand among those positively disposed toward it, are similarly equal. ? Purchase intent scores, both in a total sense, as well as with regard to firm buying interest are parallel between
Newport Cigarettes and Marlboro cigrarttes (75% vs. 70% and 16% vs. 18%? respectively).相关的主题文章：
Newport 100s and Marlboro reds