Skechers seeks to sway shoe skeptics,
ASICS GT-2140 - Men's
New York - — Skechers USA Inc. is betting that a home-field advantage will help sell more gymgoers on its butt-toning sneakers.
The nation's second-largest athletic shoemaker plans to open 37 percent more stores this year for a total of 300 as it introduces Shape-ups shoes aimed at athletes. The footwear marks a departure from the debut shoe,
asics casual sneakers men, which promised wearers they could "get in shape without setting foot in a gym."
That pitch helped catapult Shape-ups into the ranks of the best-selling athletic shoes in the country and boost Skechers's sales 55 percent to $997.6 million in the first half. Skechers plans to keep the momentum going by luring athletes through its own stores,
ASICS Gel-Speedstar 5 - Men's, where employees know more about the science behind the shoe,
ASICS GT-2160 - Women's, said Leonard Armato,
asics split second wrestling shoes, who runs the Shape-ups business.