Short for search engine optimization or search engine optimizer it is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results,
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See related Webopedia term definitions including: website optimization,
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Also see Five tips for Driving Search Engine Traffic in the Did You Know...?" section of Webopedia.
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