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Rimmel’s signed Georgia Jagger and Coco Rocha.
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The British makeup brand, most notably fronted by Kate Moss, needs a shakeup,
converse one star, “Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a center of multiculturalism and freedom of expression.”
The senior vice president of marketing’s words sounded a bit off until WWD made sure to note that by January, they’ll have signed three new not-white faces. For now, they’re hoping Georgia’s provocative edge and Coco’s “sensuality” will spice things up a bit.