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“21st Century”: different brands have launched their own online shopping mall,men sunglasses has also been a lot of luxury goods online shopping platform. But most of the online shopping mall and articles about the same position. Homogenization of competition will be the future development of luxury online shopping platform must face. How do you see this homogenization of competition? How to compete in this market trend to differentiate?
Wei Yibo: E-commerce is already a luxury an important direction for future development. In this way, we will certainly have more and more of the companion. We are now doing, is to continuously strengthen the benefits of the unique charm of style, so more and more consumers understand and accept its own DNA. For example, compared with the traditional online shopping, COACH BROWN GRAMERCY PATENT ZIP-AROUND WALLET IVORY, many network fans will see no real hesitation for and can not start. So in addition to telling brand stories on the site and make detailed product description, coach creative bags, we also spent a lot of time, effort and cost to hire an expert IT and professional photographers, particularly through the multi-angle shooting map products, Floral Applique One Shoulder Dress BCBGMaxAzria, models exhibited in the site map rendering can be magnified and video clips, enabling members to enjoy the full details of each item. |
