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Intelligent design in terms of sustainability,Fashion Handbag.com,diesel jeans rr64, also known as Eco Design,Full Frontal Fashion Hello Hot Stuff, is "a way of thinking about design which takes into account the environmental impact of a product or packaging across its entire existence" (WRAP (2009) Topics and Issues). Intelligent design is innovative and aesthetically pleasing while employing clever solutions in order to reduce the negative impacts on our surrounding environments during each stage of a product’s lifecycle.
"Design has [the] potential to influence both groups [industry and consumer] and affect change in all of these areas, working both to shape products and to facilitate new types of behaviours" (Fletcher,London College of Fashion, K. (2008), Sustainable Fashion & Textiles: Design Journeys, p164).